Valuchi Expedition Pre-launch ads & landing page design

Valuchi is a Dutch watch brand founded in 2015 by Kelvin Dijkhuizen. It blends Dutch craftsmanship with innovative design to deliver high-quality yet affordable fine watches. Renowned for superior craftsmanship, stylish design, and durable materials, Valuchi is ideal for those seeking a balance of quality and style. Following a successful Indiegogo campaign and positive customer feedback, Valuchi enlisted Naturality Digital to design their pre-launch landing page and manage digital advertising for the new “Expedition Series.”

As a brand with impressive achievements on the crowdfunding platform Indiegogo, Valuchi has established a solid foundation in both the crowdfunding space and the European affordable luxury watch market. The new Expedition Series introduces a casual business-style watch that stands apart from previous collections in style, occasions of wear, and positioning. This project posed two key challenges: designing a landing page that highlighted the series’ premium craftsmanship, signature moon phase feature, and brand vision, and crafting targeted ads to build on Valuchi’s existing success, maximizing awareness, traffic, and conversions during the pre-launch phase.

For the landing page, we emphasized the watch’s moon phase aesthetic, enhancing its unique design with high-quality photography and videos. The visuals incorporated elements of European architecture, particularly from Milan and Amsterdam, to reinforce the brand’s luxurious and cultural identity. Clear calls-to-action (CTAs) were strategically placed to create urgency and encourage conversions. On the advertising front, we executed targeted campaigns aimed at watch enthusiasts and high-end lifestyle consumers. This cohesive strategy—a visually compelling landing page and precise advertising—led to significant success in lead generation and conversions. The campaign achieved higher-than-average traffic, contributing to an amazingly high CPL of up-to 41%, and a very low €4.13 Average CPM compared to the industry standard. It also significantly boosted sales for other Valuchi products on their official website. Valuchi Expedition was also selected as one of the best design works of 2024-2025.