Influencer Marketing
We build influencer campaigns that drive real business results.
We turn influencer collaborations into measurable growth across awareness, trust, and conversion.
Not all influencers drive sales. Over the years we have built relationships with creators specializing in Consumer tech, Gadget, Outdoor Gear, and Makers —— they are the ones that actually move products.
Stuff we’re good at
A not-so-secret list of what we love doing — and do pretty well, too.
01 YouTube
We leverage YouTube creators for in-depth storytelling, product education, and long-form content that builds trust and drives high-intent conversions.
02TikTok
We create high-impact TikTok campaigns focused on rapid reach, viral potential, and short-form content that captures attention and drives immediate engagement.
03 Instagram
We design visually-driven influencer campaigns on Instagram to strengthen brand perception, lifestyle positioning, and social credibility.
04 Reddit
We utilize Reddit for authentic community engagement, leveraging niche discussions and organic conversations to build credibility and trust.
How our work is organized
From brief to execution, here’s how we turn ideas into tangible results.
From our insights
The not-so-fine print.
A few things you might be wondering, laid out plain and simple.
Why choose an agency for influencer marketing instead of managing it in-house?
Managing influencer relations at scale requires specialized data tools for vetting, established creator relationships, and expertise in fair pricing. An agency provides “fraud prevention” to filter out bots and purchased followers, manages the end-to-end production of strategic briefs, and ensures that the campaign is treated as a scalable growth channel rather than a one-off experiment.
How much does influencer marketing typically cost?
Influencer marketing budgets vary depending on creator size, platform, and campaign scope. Costs typically include creator collaboration fees, product seeding, and campaign management.
Most brands start with a small group of creators to validate content performance before scaling. In our experience, influencer campaigns typically range from USD$5K to USD$100K plus a month/per campaign, depending on the number of creators involved and the campaign goals.
Do you have influencer resources in specific industries?
Yes. Over the years, we have built relationships with creators across several verticals, including:
- Consumer technology and gadgets
- Outdoor and lifestyle products
- Creative tools and maker communities
- Kickstarter and product launch influencers
This allows us to connect brands with creators who already have credibility within their niche audiences.
How do you choose the right influencers for a campaign?
We evaluate influencers based on audience alignment, content quality, engagement patterns, and past campaign performance.
Instead of focusing solely on follower count, we prioritize creators whose audiences align with the product category and purchasing behavior.
Which platforms work best for influencer marketing?
The most effective platforms depend on the product category. For product-driven campaigns, we often focus on:
- YouTube for detailed product reviews
- TikTok for product discovery and viral reach
- Instagram for lifestyle and brand storytelling
Each platform plays a different role in the customer journey.
How does the agency measure the true ROI of an influencer marketing campaign?
We move beyond “surface-level” engagement to track commercial outcomes. Using platform-native data, tracking links, and custom attribution models, we measure reach, traffic, conversion rates, and Return on Ad Spend (ROAS). Additionally, we evaluate long-term brand lift and the “cost per acquisition” (CPA) relative to other digital channels.
How long does an influencer campaign usually take?
Influencer campaigns typically require a few weeks of preparation, including creator discovery, outreach, product shipping, and content production.
The full campaign timeline depends on the number of creators and the complexity of the collaboration.
Have you worked with product launch campaigns before?
Yes. Many of our influencer campaigns support new product launches and crowdfunding campaigns, in which creators introduce innovative products to their audiences through reviews, demonstrations, and early-access content.
How does the agency transition influencer collaborations into long-term Brand Ambassador plans?
Our ultimate goal is to work beyond one-off placements to build long-term relationships with creators. By identifying “authentic advocates” who align with your brand values, we create multi-month ambassador programs. This approach builds cumulative trust and social proof, leading to higher engagement and a more sustainable Return on Ad Spend (ROAS).
What is the difference between working with Nano/Micro versus Macro influencers?
Nano (1k-10k) and Micro (10k-100k) influencers offer hyper-niche authority and the highest trust levels among peers. Macro influencers (100k+) provide broad awareness and massive scale for major launches. We often recommend a “tiered approach” where Micro influencers drive conversions while Macro creators establish top-funnel credibility.
What is the benefit of working with micro-influencers over celebrity-level macro influencers?
Micro-influencers (10k–100k followers) typically offer much higher engagement rates and a more authentic connection with their audience. They are perceived as trusted peers rather than distant “bigger” celebrities, which research shows results in stronger purchase intent among niche or hard-to-reach audiences, often at a more efficient cost-per-acquisition.
How does the agency manage the legal and disclosure requirements for global influencer campaigns?
Transparency is a cornerstone of brand safety. We enforce strict adherence to FTC and EU advertising guidelines, ensuring that all sponsored content is clearly labeled (e.g., #ad, #sponsored) in a visible manner. We also manage contract negotiations to ensure “usage rights” are secured, allowing the brand to repurpose influencer content across other paid and organic channels.