Crowdfunding Campaigns
We build high-performing crowdfunding campaigns that scale globally.
We plan, launch, and scale high-performing crowdfunding campaigns that have raised over $30M.
We are a dedicated team specializing in building high-impact crowdfunding campaigns across multiple product sectors. From smart home and outdoor gear to consumer electronics and lifestyle brands, we turn strong ideas into real traction. Across our campaigns, we’ve raised $30M+, engaged 30,000+ backers, and secured 1,600+ global media features.
Our approach combines strategic planning, content, performance marketing, and global execution to maximize funding results and long-term brand value.
Stuff we’re good at
A not-so-secret list of what we love doing — and do pretty well, too.
01 Project strategy
We define positioning, audience, and messaging to build a strong strategic foundation for your campaign.
02 Original content creation
We create campaign narratives, scripts, and content that clearly communicate your product’s value.
03 Visual design
We design high-converting campaign pages and landing page experiences that enhance credibility and drive engagement.
04 Paid advertising
We run performance-driven ad campaigns to bring in targeted traffic and maximize conversions.
05 Email marketing
We build and activate email funnels to convert early interest into committed backers.
06 PR communication
We secure media coverage to build trust and expand your campaign’s visibility.
07 Influencer marketing
We collaborate with creators to expand reach and drive authentic engagement.
08 Social media guidance
We guide your social strategy to maintain consistent communication and ongoing growth.
How our work is organized
From brief to execution, here’s how we turn ideas into tangible results.
From our insights
The not-so-fine print.
A few things you might be wondering, laid out plain and simple.
Does the agency provide support after a crowdfunding campaign ends?
Absolutely. This is our core differentiator. We don’t just “fund and run.” We design your campaign with the “End-Game” in mind.
As an official Shopify Selected Partner, we specialize in the “next stage” transition. Once we bring your campaign to success, we help build or optimize a high-performance DTC (D2C) e-commerce store.
This involves building a high-performance Shopify store to transition your “Backers” into “Lifetime Customers.” We integrate your backer data into a permanent e-commerce ecosystem, allowing you to sustain momentum through performance marketing and long-term B2C sales, as well as B2B.
Why should a brand partner with an agency for a Kickstarter or Indiegogo launch?
Crowdfunding is no longer a “post-and-pray” game; it is a high-stakes product launch. Partnering with a specialized agency like Naturality ensures a data-driven approach to pre-launch lead generation, high-conversion visual storytelling, and ad spend optimization. We mitigate the risk of a “failed” launch by building a community of “Super Backers” before the campaign even goes live, ensuring you hit your funding goal within the first 24 hours.
Which product categories perform best on Kickstarter versus Indiegogo?
The choice depends on your product category and geographic target. Kickstarter generally offers a larger audience for innovative hardware and design projects, creative arts that lean on visual storytelling, but it has stricter “all-or-nothing” funding rules. Indiegogo is often preferred for tech-heavy gadgets, hardware, “glamping” or outdoor hospitality projects. It also offers “Flexible Funding” and the InDemand feature for post-campaign sales.
We conduct a competitive audit to see where your specific niche has the highest historical conversion rate.
Why do most crowdfunding campaigns fail?
Kickstarter uses an all-or-nothing funding model and is ideal for creative, design-led innovation with a global base of backers. Indiegogo offers more flexible funding and post-campaign sales via “InDemand.” Makuake is Japan’s premier retail-focused platform, where polished products succeed through cinematic presentation and high-polish localization for a sophisticated Japanese consumer base.
When should we start preparing for a crowdfunding campaign?
Ideally, preparation should begin 4 to 6 months before launch. This period is used to refine the product positioning, build a pre-launch audience, create marketing assets, and test messaging before the campaign goes live.
Can crowdfunding work for any type of product?
Crowdfunding tends to perform best for innovative consumer products, hardware devices, lifestyle products, and design-focused goods. Products that solve a clear problem, tell a compelling story, and offer strong visual appeal typically perform better on crowdfunding platforms.
How do you validate if our product is suitable for crowdfunding?
Before launching a campaign, we evaluate several factors such as product differentiation, target audience demand, price positioning, and storytelling potential. This validation process helps determine whether crowdfunding is the right launch strategy.
How much work does the brand need to do during the campaign?
Launching a crowdfunding campaign is a collaborative effort. While agencies manage strategy, creative assets, and marketing execution, the brand plays an important role in product knowledge, community engagement, and decision-making during the campaign.
How big should our pre-launch email list be before launching?
While there is no universal number, many successful campaigns aim to build a pre-launch email list of several thousand interested users before launch. A strong early supporter base helps generate funding momentum during the first days of the campaign, which increases platform visibility and trust.
What services do you provide for crowdfunding campaigns?
Our crowdfunding services typically include:
- Product positioning and campaign strategy
- Pre-launch landing page (standard or custom-designed option) and email collection
- Campaign page design and storytelling
- Video production and creative assets
- Influencer outreach and PR coverage
- Paid advertising and performance optimization
- Community and email marketing
We support brands throughout the entire campaign lifecycle, and often continue our partnership with them by helping in building, designing, and managing their e-commerce store with branding, sales, and performance marketing.
Do I have to hire Naturality Digital for a full campaign, or can I choose specific services?
We are flexible to your needs. We manage full-scale, end-to-end crowdfunding launches, but we also offer standalone services such as advertising-only management, page design, pre-launch lead generation, or strategic consultation. This allows you to leverage our expertise for specific high-impact needs and fit our offering into your team to let you optimize your costs.
How can a crowdfunding campaign be used to build long-term brand equity?
Crowdfunding is a powerful tool for market validation and community building. By engaging early adopters, brands gather critical feedback and build “social proof” through media coverage and backer testimonials. This early momentum serves as the foundation for a sustainable DTC transition on platforms like Shopify once the campaign concludes.
Can crowdfunding help validate our product idea?
Yes. Crowdfunding is often used as a market validation tool. It allows brands to test product demand, collect early feedback, and secure production funding before committing to large-scale manufacturing.
Can crowdfunding help build long-term e-commerce sales?
Yes. Many successful crowdfunding campaigns evolve into long-term e-commerce businesses. Early backers often become brand advocates, and the campaign itself can generate media coverage, customer reviews, and valuable market validation.
How much advertising budget is usually required for a successful campaign?
Advertising budgets vary depending on the category and fundraising goals. Many campaigns allocate budget for pre-launch audience building and campaign promotion. Paid media is often used to amplify early traction and scale momentum once the campaign begins converting well.
What is the most important moment during a crowdfunding campaign?
The pre-launch phase and the first 24–72 hours are often the most critical period. Campaigns that generate strong early funding momentum tend to rank higher on the platform, attract organic traffic, and gain additional media exposure.
How much does Kickstarter or Indiegogo take from a campaign?
Both platforms charge a platform fee of approximately 5% of the total funds raised, plus payment processing fees of around 3%. Understanding these costs is important when planning the financial structure of a campaign.
Should we launch on Kickstarter or go directly to e-commerce?
Crowdfunding is often used as a launch strategy rather than a long-term sales channel. It allows brands to validate demand, secure early funding, and build a community before expanding into traditional e-commerce platforms like Shopify or Amazon.
Most important of all, make sure your product truly has innovative, unique selling points to leverage on.
Why is a "visual FAQ graphic" recommended for crowdfunding campaign pages?
Campaign pages are typically very long, and many potential backers skip the text-heavy sections. A visual FAQ graphic near the end of the description makes critical information on shipping, rewards, and pricing instantly accessible and scan-friendly, which has been shown to improve conversion rates among hesitant visitors.
Does the agency provide support for the regulatory requirements for launching electronics in Japan?
Most campaigns fail because they launch without sufficient preparation and understanding of their own audience.
Common reasons include unclear product positioning, weak storytelling, limited pre-launch audience warm-up, no community foundation, and lack of marketing strategy. Successful campaigns typically spend months building momentum before launch, by having a real innovative product well-marketed for their audience, rather than relying solely on the platform’s traffic and very generic preparation.
What are the primary differences between Kickstarter, Indiegogo, and Japan’s Makuake?
Kickstarter uses an all-or-nothing funding model and is ideal for creative, design-led innovation with a global base of backers. Indiegogo offers more flexible funding and post-campaign sales via “InDemand.” Makuake is Japan’s premier retail-focused platform, where polished products succeed through cinematic presentation and high-polish localization for a sophisticated Japanese consumer base.