Digital Advertising
We scale Shopify and DTC brands through performance advertising that consistently drives measurable growth.
Looking to scale your Shopify or DTC brand through performance advertising?
We help consumer technology and product-driven brands scale through performance advertising across Meta, Google, and global digital platforms.
Creative is often the biggest factor influencing advertising performance. We continuously test multiple ad creatives, messaging angles, and formats to identify the highest-performing combinations.
Our campaigns deliver strong, consistent results, with average ROAS of 3.57 for crowdfunding and 6.12 for e-commerce and Shopify stores.
Stuff we’re good at
A not-so-secret list of what we love doing — and do pretty well, too.
01 Paid media strategy
We build full-funnel media strategies across Meta, Google, and global ad platforms to maximize reach, conversion, and return on ad spend.
02 Creative testing & optimization
We test multiple creatives, formats, and messaging angles to continuously improve performance and identify scalable winning ads.
03 Conversion tracking & attribution
We implement tracking systems and attribution models to measure performance across channels, ensuring data-driven decision-making.
04 Performance scaling
Once campaigns prove effective, we scale budgets strategically while maintaining efficiency and stable ROAS.
How our work is organized
From brief to execution, here’s how we turn ideas into tangible results.
From our insights
The not-so-fine print.
A few things you might be wondering, laid out plain and simple.
Which advertising platforms does the agency specialize in?
We primarily manage advertising campaigns across all major global networks, including Meta (Facebook and Instagram), Google Ads (Search, Shopping, Display), YouTube, TikTok, Criteo, Pinterest, and LinkedIn.
Platform selection depends on the product category, campaign objectives, and target audience.
We also optimize for ads within AI search platforms and specialized gateways for brands targeting a specific audience of consumers.
Can I hire the agency for "advertising-only" services for my store or campaign?
Yes. We offer specialized media buying and ad management, even if we aren’t handling your full crowdfunding campaign or your e-commerce website. We can step in to optimize your existing Shopify store’s ROAS or manage the paid traffic for a live crowdfunding project, providing expert oversight to reduce wasted spend and scale your results.
What kind of brands do you usually work with?
Our advertising campaigns often focus on consumer technology, smart devices, lifestyle products, and innovative hardware brands, particularly companies launching new products or scaling e-commerce sales.
Do you work on a performance-based model?
Yes. For selected projects, we offer performance-based collaboration models where part of our compensation is linked to campaign performance. This approach aligns our incentives with the brand’s growth objectives.
How long does it take to optimize advertising campaigns?
Advertising campaigns typically require an initial testing phase to evaluate audiences, creatives, and messaging. Once profitable combinations are identified, campaigns can then be scaled.
Do you only manage advertising, or do you support the full growth strategy?
In addition to advertising management, we often support brands with related growth strategies such as landing page optimization and marketing campaign ideas that improve overall conversion performance.
What is "full-funnel" performance marketing and why is it essential for global expansion?
Full-funnel marketing balances short-term activation (sales) with long-term brand equity (trust). While performance ads drive immediate revenue, brand-building investment ensures that future acquisition costs remain sustainable. This “balanced” approach can boost revenue returns by up to 90% by creating a cycle where brand strength amplifies ad performance.
What kind of ROI can brands expect from digital advertising?
Advertising performance varies depending on product category, creative quality, and market demand. Based on our past campaigns, our average ROAS has started at 3.57 for crowdfunding campaigns and 6.12 for e-commerce stores, though individual results may vary.
How does the agency optimize ROAS across different international markets?
We interpret ROAS as a signal of local market dynamics. By analyzing competition, CPC trends, and regional consumer behavior, we adjust bidding strategies and creative assets for each market. For example, we prioritize “Standard Shopping – Target ROAS” for proven products while using “Manual CPC” to benchmark and test new regional entries with limited data.
What role does "Lifecycle Marketing" play in the agency’s performance strategy?
Lifecycle marketing focuses on the entire customer journey, from acquisition to retention. By integrating always-on content, PPC, and personalized email/SMS sequences, we maximize “Customer Lifetime Value” (CLV). This ensures that the initial cost of acquisition is offset by repeated, profitable revenue, which is critical for long-term growth in expensive Western markets.