Founded in 2016, Timekettle Technologies is a global brand committed to integrating artificial intelligence into unique designs to provide high-performance translation devices. Driven by innovative concepts both in software and hardware development, Timekettle gives its users the tools to seize opportunities previously out of their reach and turn them into reality.
Organized as a Black Friday big sale, the goal of this event was to offer visibility to the client’s official website to begin strengthening their brand recognition. At the time, other third-party sales platforms held the majority portion of sales, so the biggest challenge was to execute a massive re-channeling of new and repeat customer traffic to a site that would in the future be the client’s flagship platform for their product offering.
We initiated a UI/UX custom-design landing page, built a persona funnel strategy, designed multiple visual assets in three completely different styles, launched Google ads and Facebook ads with more than two hundred variations to find the best performing ads versus the lowest cost per lead. In addition, we have solidified trust in the brand through collaboration with an extensive network of PR and KOLs to ensure that the majority of traffic turned into conversions, the way it was targeted.
Behind every number is a decision, a test, and a breakthrough.
With a specific strategy of marketing whitespace discovery, our advertising team combined authentic messaging with eye-catching imagery to covey Timekettle brand story and its unique product to the granular audiences on Facebook and Instagram. In addition, we were able to get the product in front of high-intent searchers and in-market customers through targeted keyword bidding on Google.
