EasiCyco Photo & video production

Founded by two dedicated cyclists, EasiCyco is the start-up behind the revolutionary Rack-Free Standing Cycling Backpack—a game-changer for anyone on two wheels. Redefining how cyclists carry their essentials, this innovative backpack doesn’t rely on shoulder straps or a rear rack, providing a stable and comfortable way to carry loads without the usual strain. Driven by a mission to improve the cycling experience and lifestyle for the community, EasiCyco is setting a new standard in cycling convenience.

As a start-up, EasiCyco is going to launch a cycling backpack with great market potential, effectively filling a gap in the current market and meeting the needs of cycling enthusiasts and daily riders. Unlike the general apparel market, this product targets a seemingly niche but solid market of cyclists, whose audience tends to hold higher standards and taste when evaluating products, brands, and their images. EasiCyco has approached us with the request that we can help them create compelling product video and images, empowering them with greater competitiveness when breaking the overseas market.

After multiple discussions with EasiCyco’s team, we decided to focus the narrative on the primary target market: urban commuting cyclists, casual cycling enthusiasts, and everyday outdoor riders. To engage this audience, we developed two storylines, “Urban Cycling” and “Weekend Getaways,” to present real-life usage scenarios in the video and images. Each storyline features scenes that emphasize the product’s key advantages—such as stability, large capacity, and waterproofing—as well as its aesthetic design. This approach allows the audience to experience the strengths and brand image of the EasiCyco cycling backpack in the most relatable and impactful settings.