Amplify product awareness through rich media network
Laifen Technology is an innovative company focused on the design, R&D, and manufacture of appliances. We devote ourselves to bringing high technology into our daily lives. Our mission is to make high-tech products affordable for everyone. At the core of our mission lies the dedicated pursuit of technological advancement, pushing us towards groundbreaking innovations and ensuring their accessibility to all, with the ultimate goal of creating a better world through technology.
Laifen Technology, a brand renowned in China for its affordable high-speed hair dryers, seeks to enhance its brand recognition in the European and American markets. While maintaining its current visibility, Laifen aims to rapidly increase brand awareness and expand its business in these regions. Seeking effective PR strategy and long-term PR operation, Laifen approached Naturality. Establishing credibility and recognition for the brand in the competitive hair dryer market emerges as the primary challenge of this project.
After thorough communication with Laifen, we implemented an extensive publicity strategy to rapidly increase visibility for both the brand and its products. With the support of Naturality’s strong media resources and PR network, we efficiently established partnerships with nearly 30 reputable industry media outlets. This led to significant media exposure, resulting in the growth of brand awareness for Laifen. In later stages of operation, our focus will shift primarily to launching new products and building customer loyalty, providing continuous and reliable support for the brand.
Good work deserves attention, here’s how it reached the right eyes.
