The Client
CYCROWN was established in 2018, with a commitment to enabling riders of all disciplines to enjoy riding. Our range includes folding ebikes and more, designed for commuting, hauling cargo, and outdoor adventures.
Turn the impossible into the possible through creativity
CYCROWN was established in 2018, with a commitment to enabling riders of all disciplines to enjoy riding. Our range includes folding ebikes and more, designed for commuting, hauling cargo, and outdoor adventures.
Cycrown, a renowned electric bike brand, offers various models suitable for daily commuting, hauling cargo, and outdoor adventures. They came to Naturality for a brand promotional video and a product video for one of their flagship outdoor ebikes, CycUltra Electric Bike. The client has also tasked us with product photography. How to seamlessly integrate different product scenarios into a cohesive story for the brand video and capturing the outdoor essence of the flagship product despite weather limitations become the main challenges of this project.
After rounds of discussions and adjustments, Naturality decided to speed-up the narrative flow and incorporate more transitions into the product video to enhance its presentation. We also coupled with rhythmic music and sound effects to create a more immersive outdoor experience for the audience. Since the product still images are unable to alter visual effects through narrative pacing, we’ve opted to replace the weather background with a soft sunlight for a more persuasive look. In the brand promotional video, we integrated product usage scenarios into different characters, crafting a storyline to enable various styles of ebikes to converge in one narrative organically. We also seamlessly integrated product and brand information through chat pop-up animations, enhancing the storytelling and brand presentation in the video.
