360 Botslab Photo shoot & design

Botslab is a high-tech brand empowered by AI, big data, and cutting-edge loT technologies for the global market. Botslab, which stands for the laboratory of bots, is committed to providing worldwide users with reliable, smart hardware products and extraordinary user experience. Bringing the vision of Innovation for a Smart Life, Botslab has been exploring various cutting–edge technological products including robot vacuums, wet dry vacuums, video doorbells, indoor & outdoor smart cameras, and driving recorders.

Botslab is committed to providing smarter solutions for household living. Like many brands venturing into overseas markets, Botslab has encountered numerous localization challenges along the way. Botslab was aiming to localize the product images for its S10 and S8 robotic vacuum cleaners on both the products themselves and their Amazon pages. The key challenge of this project lies in identifying Botslab’s positioning in the overseas market, ensuring that overseas audiences can easily connect with the product through the Amazon page and product images, naturally triggering their buying decision.

After detailed market research, Naturality decided to produce a new set of product images. These scenes are set in typical household environments that resonate with our target audience’s lifestyles, aiming to authentically reflect localized living. By organically integrating the product into the warm, homie environments, we effectively communicate the brand’s and the product’s values to consumers. When designing the Amazon pages, we strategically placed household scene images alongside clear product usage details, facilitating an easy-to-understand while yet inspiring shopping experience for customers.