Indulge Amazon‘s buyer into the underwater scenario
Genkinno is a pioneering robotics company at the forefront of the pool cleaning industry. Our team of engineers and product developers — formerly from DJI — are committed to delivering cutting-edge robotic products that simply make pool cleaning as easy and efficient as possible. Going beyond a mere marketplace, we’re focused on creating a collaborative community where users, experts, and developers co-create to develop robotic solutions to real-world pool cleaning problems.
Genkinno is a startup company aiming to create revolutionary advancements in one specific segment of household cleaning robots: pool cleaning robots. Genkinno approached us to photograph and apply new product images for their debut product, the P1 pool cleaning robot, to Amazon’s purchase page. Genkinno also commissioned us to design the Amazon page tailored to the purchasing habits of the European and American markets. However, since the product is still at the sample stage, we face challenges in conducting physical shooting on-site. Finding the right market positioning and fulfilling the client’s commission without physical products present poses a significant challenge for this project.
After conducting extensive market research, the Naturality Creative Team decided to use 3D modeling to showcase the product. We utilized 3D modeling along with real pool scenes to create lifelike renderings. To set the P1 apart from competitors, the focus was on showcasing its underwater functionality extensively. By extensively producing underwater scenes and incorporating them into the product images on Amazon’s purchase page, we visually immersed target consumers and enhanced their desire to purchase by providing a unique and realistic portrayal of the product.
