The right way to never miss a beat on Amazon
Established in 2005 in Germany as a traditional B2B operational company, over the years Aukey has been able to evolve as a global e-commerce top-player, with total revenue exceeding $750 million in 2020. With over a decade of hardware expertise, Aukey turned to be a dedicated consumer electronics brand, being able to put on the market commercial electronic products at the most affordable price, with distribution partner as in over 50 countries around the world.
With an extensive choice of similar products available on Amazon, and the market getting flooded with many kinds of wireless earbuds, the audio team of Aukey had difficulties picturing a valid and trendy way to release their new product on the market with an appealing feeling.
Among the different ideas brainstormed by the creative team of Naturality, the artistic direction went for a trendy and entertaining product video explainer able to communicate the key features of the EP-T31 earbuds, with a touch of creativity and variety of ethnicity of the casting proposed, with a great final result which can be watched right below.
