Breakthrough the wonders of visual elegance
CIGA Design is a Chinese brand born with the intent to redefine the wristwatch as a fashion accessory. The success of CIGA Design’s Z and Zen Karesansui Series, the million-dollar launch of X-Series, and the most recent U-Series have paved the way for embedding refined materials into original designs able to engage the younger generations with their fresh style and sophisticated uniqueness.
Following the great success of its predecessor, the X-Series, CIGA Design was seeking to make a new promotional video and a specific “hero” photoshoot that could emphasize the concept behind U-Series Blackhole and its lifestyle elegance.
Inspired by the logic used to introduce the beginning of a science fiction movie to the public, Naturality’s creative team put together a specific casting process, and a minimalistic studio setting to recreate the concept of the blackhole and showcase with elegance the design of the CIGA Design U-Series mechanical watch for its promo launch video.
