Founded in Delaware, U.S. in 2024, Ampere is a company dedicated to the creation of fun, unique while functional tech products from concept to production. Ampere’s hero products are renowned for their innovative design, functionality, and aesthetic appeal. Recognized by industry awards and featured in leading tech publications, Ampere strives to deliver high-quality solutions tailored to enrich the lives of its customers.
Since Ampere launched its crowdfunding campaign on Kickstarter and gained its first loyal fans, the company has been considering how to expand its brand influence from the primary market in North America to a global scale. Japan, ranking among the top three electronic consumer markets globally, is the next target for Ampere. However, challenges such as being unfamiliar with the Japanese crowdfunding market and not understanding how to establish trust among Japanese consumers for a startup brand are what we were faced with when collaborating on the crowdfunding project in Japan.
We proposed three solutions: creative localization, brand endorsement enhancement, and establishing connections with Japanese consumers. Firstly, we refined our marketing copy to align with Japanese style. And then, we actively coordinated with the Japanese platform Makuake to optimize page design for easier browsing by Japanese consumers. In the meantime, we utilized Japanese local social media platforms, high-quality Japanese media, and YouTube influencers to bridge the gap with consumers. Before the crowdfunding went live, whether it was below industry-average costs per lead (CPL) or extensive collaborations with media and influencers, all assuring the project’s success.
Behind every number is a decision, a test, and a breakthrough.
We achieved lower customer acquisition costs and higher conversion rates by utilizing Japanese local social media advertising in this project. We also developed with promising Japanese media and influencer resources. Through fully localized platform engagement and endorsements from Japanese media and influencers, we elevated the brand’s image among Japanese consumers and marked a successful entry into the market.
Good work deserves attention, here’s how it reached the right eyes.
