Balancing concepts & reality by 3D
Ampere is a company dedicated to the creation of fun, unique, and functional tech products from concept to production. Ampere’s hero products are renowned for their innovative design, functionality, and aesthetic appeal. Recognized by industry awards and featured in leading tech publications, Ampere strives to deliver high-quality solutions tailored to enrich the lives of its customers.
Ampere is committed to infusing technological innovation and creative inspiration into the design of personal products. The Ampere Horizon, a foldable wireless charger for Apple devices, embodies the distinctive Ampere touch. In the early stages of production, Ampere found Naturality, hoping for support for crowdfunding campaigns and for creating a product introduction video for Horizon before any product samples were available.
After thoroughly analyzing the concept and product, we propose creating an introductory video using 3D technology. Despite limited product information, we utilized data to construct the product’s look and details, striving to maximize its authenticity. Beyond authenticity, the video succinctly showcases product features and functions, embedding the narrative in a dynamic, lively, tech-oriented atmosphere that aligns with the brand’s tone. Unlike typical fully 3D-produced product videos, Naturality maintains a delicate balance between realism and conceptualization.
