Cultivate Freewell’s Asian market presence
Founded in 2012, Freewell Gear has been laser-focused on accessories for digital SLRs, mirrorless cameras, drones, action cameras, and smartphones. With Naturality’s assistance in 2021, Freewell launched its pioneering magnetic camera filter on Indiegogo. This crowdfunding campaign not only raised close to $800,000 but also stood out as the platform’s top-funded camera filter project.
Influencer partnerships in mainland China and Japan come with a heftier price tag than in the West. Many of these sought-after influencers operate under the umbrella of local MCN agencies, complicating direct collaborations. On top of that, we’re not just navigating these waters; we’re also in competition with native brands vying for the same influencer attention. It’s paramount for us to amplify Freewell Gear’s prestige and sway within this specific community of bloggers.
In both the Chinese and Japanese markets, brand recognition for professional equipment matters greatly. Naturality took the initiative by presenting Freewell Gear’s acclaim and success in the Western market to local influencers. By patiently articulating the value our products bring to photography enthusiasts, we were able to capture the interest of numerous photography bloggers and secure video promotions.
Through our preliminary market analysis, we ensure effective communication with the right online influencers. Our professional negotiation skills allow us to achieve cost-effective collaborations with top-tier bloggers, who consistently provide high praise for our products. Additionally, we have facilitated numerous long-term partnerships between Freewell and these influential content creators.
Good work deserves attention, here’s how it reached the right eyes.
