Refresh the awareness of enjoying TV
Sylvox is created for TV. Over a period of 13 years, our capabilities for innovation, through independent research and development, make products that complete and fulfill all living areas. Sylvox not only has its own top R&D team, but also has long-term cooperation with several research and development institutions and laboratories. Headquartered in the United States, Sylvox currently has 4 major branches and multiple offices around the world.
As an international brand, Sylvox’s main business revolves around non-mainstream, indoor-use televisions. They approached Naturality, hoping we could shoot product videos and images for their outdoor television products that align with overseas market positioning. As a television product diverging from typical household indoor TVs, understanding potential overseas market demands and effectively conveying the outdoor television’s product features and value through audiovisual means pose a significant challenge for this project.
After gaining a deep understanding of both the market and the product, Naturality decided to employ a storytelling approach for the photo and video shoot. This strategy aims to showcase the distinction of outdoor televisions in usage scenarios compared to regular televisions. We set the story within localized lifestyle scenes familiar to the target audience, seamlessly integrating outdoor televisions into the warm and lively ambiance of a family backyard. This approach not only visually highlights the product’s unique positioning but also effectively communicates the underlying image and value behind the product.
