Bluetti Brand Boost PR communication

Wonder Law and James Ray met in Walnut, California in the summer of 2019, and together they set out to design a minimalist portable power station that integrates seamlessly into people’s lives. The first two products Bluetti released were the EB150 and EB240, and their flagship model, the AC200, raised nearly 7 million dollars on Indiegogo as a crowdfunding campaign.

Portable power stations have become popular since then. Following the crowdfunding success of AC200, Bluetti was ready to scale their presence worldwide with EB150, EB240, and AC200. However, with so many brands and options online, global consumers had a hard time picking the right one for their needs and budget. And we had limited review units to achieve our goal.

We helped Bluetti present their power stations as some of the best and most affordable for multi-purpose occasions. Due to the limited units, we only communicated with technology and outdoor experts who could effectively boost both sales and awareness. We focused their product on the perfect battery backup for households and a highly recommended on-the-go “buddy” for your road trips.

Leveraging the global connection Naturality integrates into our database, we generated media placements in some of the most known technology review media in Europe, including , ZDNet, Tom’s Hardware IT, The-gadgeteer and so on. Meanwhile, we also worked with Bluetti for another greater media outreach with their entire product lines during Black Friday event.