Delta & River 2 EcoFlow Italy marketing

EcoFlow is an eco-friendly energy solutions company founded in 2017. As one of the fastest growing companies since its foundation, the brand has been listed among the top Chinese startups designated “little giants”, and one of the top worldwide “unicorns”. EcoFlow has provided innovative energy solutions to customers in over 100 markets through its DELTA and RIVER portable power stations, and its record-breaking 12+ million USD on Kickstarter with the launch of the innovative Delta Pro portable home energy solution.

As a frontrunner in the burgeoning green tech energy sector, EcoFlow took on a strategic mission to launch the latest iterations of the Delta and River power stations across key European markets. The primary objective was to establish a commanding presence within an intensely competitive market, ripe with opportunities yet fraught with challenges for gaining visibility. Adding to the complexity, these efforts were set against the backdrop of a peak energy crisis in Europe, with the imminent arrival of high-stakes events like Black Friday and Christmas Eve.

Within a span of approximately two months in total for each product launch, we adeptly coordinated a fully localized campaign across Italy, seamlessly involving more than 30 Key Opinion Leaders (KOLs). Our strategy yielded remarkable results, amassing over 2.5 million views in a couple of short weeks from its release, if counting solely on YouTube, spanning diverse content categories such as tech reviews, van lifestyle, DIY, green energy enthusiasts, and specialized creative content creators. Demonstrating exceptional synergy, the campaign exceeded expectations on multiple fronts, encompassing heightened exposure, robust engagement, and impressive sales performance across a spectrum of platforms including YouTube, Facebook, Instagram, and TikTok.