Conceptualizing the highlights versatilely
Established in 2019, Eskute is dedicated to enabling individuals with the liberty of electric transportation. Our aim is to offer dependable and economical electric bikes that not only improve mobility but also advocate for a healthier lifestyle while fostering environmental sustainability. We envision a world where the accessibility of affordable electric bikes leads to a greener planet, where each pedal stroke propels us towards a sustainable future.
Eskute is committed to creating affordable yet high-quality electric bikes, which are highly popular in the European market. They collaborated with Naturality, seeking our expertise in producing product videos for their two new offerings. Eskute aims for the videos to vividly showcase the concept of electric bikes while incorporating the product highlights. However, due to limited marketing budget, the funds available for our production are also restricted. How to create compelling product videos for both models within the constraints of the limited budget became the main challenge of this project.
After several brainstorming sessions, Naturality creatively tackled the budget limitations. We proposed shifting from the typical outdoor shooting style for electric bikes to a studio-based approach, effectively conserving our limited funds. Within this setup, we focused on employing audiovisual effects that aptly conveyed the essence of electric bikes, fostering a premium atmosphere. We also strategically integrated explanations of the product features at key points in the video, enhancing clarity and comprehension of the overall presentation.
