Create awareness by defining your identity
The AYN brand was born with the intent to create a consumer-focused company with some of the best products in the world at the most affordable prices. The clients’s driving idea is that a great product is the one tailored to the needs of the consumer and not to the large business return.
Like all newly created brands, this one carried with it the anonymity of a name that was still unknown, and therefore unrecognizable to the general public. The biggest challenge was to develop a thoughtful direction that could create a visual identity that would lift the potential of a brand intent on validating itself in a highly competitive market for the long haul.
Recognizing the need to create an immediate connection between the brand and its audience at first glance, we first performed an extensive market research that would help us determine the exact positioning of AYN brand in the very competitive and diverse market like the gaming industry is. We gathered sales numbers, consumer insights and competitor perspectives, and designed a comprehensive visual identity that would be able to capture the eyes and interest of the audience immediately and over the long run.
