MCHOSE GX87 Mechanical keyboard launch

MCHOSE is a forward-thinking brand dedicated to creating high-quality mechanical keyboards that prioritize customization, performance, and user experience. Founded by a team of keyboard enthusiasts, MCHOSE blends cutting-edge technology with thoughtful design to cater to both newcomers and seasoned enthusiasts in the mechanical keyboard community. With a growing portfolio of products and a passionate fan base, MCHOSE continues to redefine how people interact with their keyboards.

MCHOSE has always focused on creating high-quality desktop electronics, with its mechanical keyboards, mice, and gaming controllers holding a strong competitive position in the mid-to-high-end market. While the brand enjoys a significant market share and recognition in the domestic high-end mechanical keyboard sector, MCHOSE still primarily relies on B2B distributor channels to expand its influence in overseas markets. To further grow its global presence, MCHOSE approached Naturality, seeking our assistance in helping the brand directly reach C-end users through international crowdfunding, thus laying a solid foundation for its global expansion.

The primary goal of the crowdfunding campaign was to introduce MCHOSE to a broader international audience and establish direct connections between the brand and C-end users. MCHOSE aimed to show that the brand not only meets esports needs but also caters to everyday and office environments, promoting customizable mechanical keyboards. We focused on brand communication, driving exposure through KOL partnerships, community engagement, and private platform operations. By ensuring top bloggers shared reviews before the launch and using targeted strategies like EDM and social media marketing, we significantly boosted the campaign’s visibility and overall marketing efficiency.