Uplift your Amazon page with video storytelling
Established in 2005 in Germany as a traditional B2B operational company, over the years Aukey has been able to evolve as a global e-commerce top-player, with total revenue exceeding $750 million in 2020. With over a decade of hardware expertise, Aukey turned to be a dedicated consumer electronics brand, being able to put on the market commercial electronic products at the most affordable price, with distribution partners in over 50 countries around the world.
The market landscape related to audio products and specifically to headphones is getting overwhelmed, with a large choice of options, with customers having now a wide number of audio accessories on the display to pick from. But how can we better leverage the situation with another budget product able to get a good slice among the crowd?
Taking into consideration the massive number of online marketing content the audience sees every day, it makes sense to show them a product with a story rather than tell them. Taking into consideration that consumer electronics brands on a budget are still extremely specs-oriented, we have managed to find a way to explain the product with a valid and trendy storyline of it, closing it with a powerful tagline, and as consequence enhancing the amazon product page with a proper lifestyle content created for it.
