Elevate monthly sales to over one million USD
Founded in 2011, Sihoo is a leading Chinese brand specializing in ergonomic seating. With over a decade of experience, the brand has expanded globally, offering ergonomic chairs, smart chairs, and standing desks to users in 100+ countries—including Fortune 500 companies and over 10 million households.
In 2023, as Sihoo shifted its focus to the U.S. market, it faced major challenges: weak brand presence, ineffective SEM strategies, and lack of localized marketing. To address this, Sihoo partnered with Naturality to launch a three-month campaign for its new Doro C300 chair.
We developed a full-funnel marketing strategy under the theme “Your 2,336 Hours,” highlighting the health risks of prolonged sitting. From localized lifestyle visuals to a dual pre-sale landing page and Shopify-based website, every touchpoint was designed for conversion. Backed by 40+ media partners and 65 influencers, plus refined paid ads and EDM strategies, Sihoo’s global DTC sites reached $1M in monthly revenue within just five months.
The preheating page received an Honorable Mention Award from Awwwards. The product photography was collected in Awwwards’ Product Photography Selection.
Behind every number is a decision, a test, and a breakthrough.
Through real-time performance tracking and agile analysis, we identified that the EU market outperformed the US across all key metrics. We promptly adjusted the marketing focus from the US to the EU, a shift that was later validated by the results — with significantly higher conversion rates and over 4x growth in sales.
Good work deserves attention, here’s how it reached the right eyes.
