Refresh the existing strategy with a brand new spirit
Established in 2005 in Germany as a traditional B2B operational company, over the years Aukey has been able to evolve as a global e-commerce top-player, with total revenue exceeding $750 million in 2020. With over a decade of hardware expertise, Aukey turned to be a dedicated consumer electronics brand, being able to put on the market commercial electronic products at the most affordable price, with distribution partners in over 50 countries around the world.
Aukey was dealing with the issue of market misconception related to the perceived value of the brand in the eyes of the customers. As one of the biggest e-commerce sellers from China, Aukey was looking to take a step forward, activating premium product lines and offline sales channels.
Naturality worked very closely on a long-term period with the Aukey marketing and design team to develop a fresh marketing strategy at first, and then a whole brand visual identity upgrade that could increase the brand awareness of the company, and perform well with mainstream consumer audiences with new advertising assets, logo, packaging and other marketing assets necessary to reach their goal.
