Bedsure Roverlay Indiegogo crowdfunding

Bedsure is a leading home textile brand known for its commitment to comfort and quality. Established in 2016, the company has rapidly grown, serving over 15 million customers worldwide with a diverse range of products, including bedding, blankets, towels, and pet accessories. Their “Get Cozy” philosophy emphasizes creating warm and inviting home environments. In recent developments, Bedsure has expanded its product line to include outdoor essentials. Notably, they launched the Roverlay Outdoor Blanket, designed to bring indoor comfort to outdoor adventures.

As Bedsure’s first strategic venture into the outdoor category, the launch of this product serves as both a brand milestone and a market experiment. To test early market response and build a base of beta customers, Bedsure chose to debut the product on Indiegogo. For this campaign, they partnered with Naturality to design a crowdfunding page that could bridge two distinct audiences. While Bedsure enjoys strong brand recognition in the global home textile industry, its presence within the crowdfunding community is minimal. This presented a unique challenge: how to craft a campaign page that resonates with the crowdfunding audience, clearly communicates the product’s features, and at the same time, integrates Bedsure’s trusted brand identity and “Get Cozy” philosophy into a compelling visual and storytelling experience.

We began with thorough market research to understand the crowdfunding landscape for outdoor textiles and define Bedsure’s positioning. We quickly decided to highlight its strong brand identity on the campaign page to reflect the product’s unique edge. In shaping the narrative, we focused on what outdoor enthusiasts care about most, using brand-aligned visuals and copy to naturally communicate product benefits and the cozy outdoor experience. To bring the viewing experience beyond standard layouts, we custom-built the page with code to match Bedsure’s tone and style. All visual and image design choices were guided by the brand story and optimized for effective presentation.