From crowdfunding to sustained DTC growth
Snorles is a health-tech brand focused on innovative solutions for better sleep. Its flagship product, GenioFlex, uses gentle electrical stimulation to help train the muscles involved in breathing during sleep. After gaining initial traction through crowdfunding, Snorles needed to transition from a campaign-driven sales model to a long-term independent e-commerce business. Snorles partnered with Naturality to launch its Shopify store and digital advertisement placement.
The shift from crowdfunding to an independent store brought a new set of challenges. Snorles needed more than a transactional website—it needed a complete DTC growth system that could continuously attract, educate, and convert new customers. The challenge was to build a Shopify store that clearly communicated the product and its value, while developing an advertising strategy that could address users at different stages of the purchase journey.
Naturality built and managed Snorles’ Shopify store as the foundation of its DTC business, while taking over Meta advertising and creative strategy. Rather than using one message across the entire funnel, we segmented audiences based on their stage in the customer journey and developed content accordingly—from introducing the problem and product concept, to communicating GenioFlex’s technology and benefits, and ultimately driving purchase intent. By connecting website experience, ongoing store operations, paid media, and funnel-based creative production, we created a more integrated growth system for Snorles beyond its original crowdfunding campaign.
Behind every number is a decision, a test, and a breakthrough.
From crowdfunding to a DTC Shopify store, Snorles moved from a campaign-based sales model toward an ongoing e-commerce growth system—supported by a dedicated Shopify store, continuous operations, Meta advertising, and creative strategies built around the customer funnel.
