Breaking Kickstarter‘s category record
AOTOS first disrupted personal mobility with its electric rideable luggage, delivering over one million units worldwide and redefining how people move short distances.
Flux X26 marks the brand’s next chapter — a high-performance, street-legal electric ride built for everyday freedom. The project officially debuted at CES 2026 as AOTOS entered the new era of electric riding.
Flux X26 was designed to sit between two worlds — combining the aggressive styling and hidden-performance appeal of an electric motorcycle with the street-legal practicality of an e-bike. The product quickly positioned itself in a fast-growing space between the two categories.
For AOTOS, Flux X26 was more than a new launch. It was a flagship project with global ambitions. The challenge was not only to define a completely new riding category, but also to unify performance advertising, community growth, PR, creators, and crowdfunding momentum into one scalable international campaign.
In the early stage, we conducted in-depth research across the global e-bike landscape, including product positioning, competitor analysis, and regulatory requirements across key markets, to define a clear international direction for Flux X26.
Before scaling, we launched small-budget validation campaigns to test landing page conversion performance, messaging, and audience response, helping reduce risk before larger media investment.
Given the category’s strong reliance on credibility and real-world riding validation, the campaign focused heavily on vertical creators, motorcycle media, and performance-driven content. Creative strategy centered around two key pillars: the bike’s motorcycle-inspired design language and its hidden-performance appeal. Throughout the campaign, creative assets were continuously refreshed and optimized to maintain momentum and audience engagement.
On the conversion side, we designed a custom crowdfunding experience built around progressive storytelling, balancing technical explanation, lifestyle positioning, and purchase motivation. After launch, we further expanded the campaign through community building and social engagement, creating strong organic discussion and early-stage brand trust.
The project ultimately raised over $2.7M on Kickstarter, attracted more than 1,233 global backers, achieved the #1 ranking in the E-bike category, and set a new historical record within its segment.
Behind every number is a decision, a test, and a breakthrough.
Flux X26 is a flagship product positioned between electric motorcycles and street-legal e-bikes, combining motorcycle-inspired styling with everyday rideability for a new generation of electric mobility.
To support its global Kickstarter launch, we conducted market, product, and regulatory research across key regions, followed by early-stage conversion testing to validate positioning and reduce scaling risk. The campaign focused heavily on vertical creators, motorcycle media, and real-world riding content to build early trust and product credibility.
Supported by a storytelling-driven crowdfunding page, continuous creative iteration, and active community building, the project successfully generated strong organic momentum throughout the campaign.
