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Naturality - Freewell
Naturality
Naturality
Freewell

Freewell

Widen the lens with influencer marketing.

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The Client

Freewell Gear was born in 2012 with the intent to provide users with quality products at a fair price and to offer them an all-round customer experience that listens to their needs and learns from their feedbacks. Freewell aims to offer a reliable and appreciated alternative to the major companies in the niche market of accessories and photographic equipment.

The Challenge

With the client's intention to propose the Magnetic VND Filters Kit to both a professional and amateur audience, the main challenge of this campaign was to drive traffic mainly from specific influencers, and the introduction to the market of this highly specific product in a simple but also extremely detailed way, proving its reliability and competitiveness in a niche market such as that of professional photographic equipment.

Our Solution

We set up this campaign on spreading brand awareness among the audience through a solid use of media review and Key Opinion Leaders (KOL) support. With a return of nearly 300 reviews, we reached the interest of a large segment of the public, giving the product greater visibility and more opportunities to showcase and demonstrate its distinctive features.

Key Results

  • #
    Most funded camera filter on Indiegogo
  • K
    USD raised in total
  • +
    YouTube reviews
  • Media editorials

Naturality Offer

  • Crowdfunding Consultation
  • Product Page Design & Copywriting
  • Influencer Marketing
  • PR Communication
  • Digital Advertising
Through a well planned strategy we have been able to raise over half of the funds through influencer marketing.

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