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Naturality - Edifier NeoBuds Pro
Edifier NeoBuds Pro

Edifier NeoBuds Pro

Define the audience and make a difference.

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The Client

Edifier is the brainchild of a group of music lovers with an entrepreneurial spirit. With over twenty-five years of research and manufacturing dedicated to the audio industry, Edifier has developed comprehensive capabilities in the production of the finest quality devices, to ensure their audience the highest performing experience at the most affordable price.

The Challenge

Having been in the industry for 25 years, Edifier was banking on this product to celebrate its 25th anniversary with the launch of the first Hi-Res earbuds in the world. However, the road was already saturated as, at the same time as the crowdfunding, three other major competitors were launching similar products on the market.

Our Solution

We spent a significant portion of the work preparing the visual and conceptual design of the page so that it would attract the audience by standing out from the similar features of other competitive products. In addition, a survey was conducted to determine the rank order assigned to the presentation of information on the page. Finally, we targeted a well-defined part of the audience and channel most advertising resources to them. This allowed us to maximize interest in specific product features and thus increase brand perception in a more defined way.

Take a look at the landing page design, tap here.

The Video

For this special occasion, our creative production team worked on the promotional video release of the NeoBuds Pro, outputting an excellent work on fashionable lifestyle footage able to support the key selling points as well as being able to push forward the brand with a 360° degree "music lovers" visual experience.

Key Results

  • +k
    USD raised in total
  • Units sold
  • Media editorials
  • +
    YouTube reviews

Naturality Offer

  • Full campaign management
  • Pre-launch and crowdfunding page design
  • Copywriting
  • Product video launch
  • Photo shooting
  • Google and Facebook Ads
  • PR communication
  • Influencer marketing
  • Social media management
  • Email marketing

Service Highlights

Naturality shifted the design scheme of the NeoBuds Pro and elevated the visual experience of the page so as to differentiate from other common crowdfunding pages. We saw a conversion rate that was 70% higher than average earbuds campaigns on the platform within the first 48 hours.
EDIFIER NeoBuds Pro page deems to have become a new role model for general page design on Indiegogo.

Media Mentions

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