How To Boost Brand Awareness Through Digital Marketing

A brand's awareness refers to how recognizable and associated it is with its products and services. Big brands such as Coca-Cola, Nike, Starbucks, and Google (just to mention a few) are well known today due to their outstanding brand awareness. Essentially, brand awareness refers to a customer's familiarity with the distinctive qualities or image of a particular brand. Whether your business is product-based or service-based, local or international, it can totally gain from digital marketing efforts to strengthen how well it's known. Brand awareness distinguishes a brand from its competitors. This blog article will unlock tips that will help you take action to raise awareness and attract your ideal clients in a fast-changing world.

Firstly, it is vital to understand that potential customers progress through a buyer's journey when they make a purchase decision. This journey starts with awareness. If you’re not trying to stand out and build your brand’s awareness, then your ideal market will not know you exist. No matter how low a brand's awareness is, different digital marketing channels can boost it to achieve all its objectives. Whether the aim is to increase website traffic, promote products, improve reputation, become a thought leader, or increase sign-ups and sales this blog will reveal the effective approach.

Interactions and communication are being reshaped by social media. Many people spend time on social media sharing thoughts, opinions, and ideas and for this reason, brands find it as a platform to be found by new leads while maintaining customer relationships. Maintaining a vibrant social media presence by consistently creating engaging content can boost your brand’s awareness. Brand awareness has different stages and in its initial stages when customers are starting their buying journey, and have wanted to know more about the products and services social media can be used to inform and offer in-depth details. Social media plays a pivotal role especially when it’s leveraged appropriately. Twitter, for example, has trends that your brand can react to or participate in to gain attention. If you maintain a social media presence where you entertain your audience with relatable content, your audience will re-share or re-tweet, increasing visibility for your brand. Social media engagement is crucial to building a healthy brand image. You are perceived by your followers as a result of your interaction and response to comments.

Public relations (PR) is all about maintaining a positive image and strengthening beneficial relationships between brands and public communities. Unlike advertising, which aims to form favorable impressions through payments, public relations is not paid for publicity and attention. The benefits of publicity through public relations are many. Firstly publicity results in added credibility for your brand through informative and authentic content. Our team worked with Timekettle to increase its brand awareness through media mentions by big media houses such as New York Times, Mashable, and Techradar, just to mention a few. In its early days, Timekettle had to overcome the challenge of gaining customer confidence regarding its brand recognition and product quality while considering the biggest competitor Google Translate which had 500 million users worldwide. The result of public relations efforts was increased website traffic and brand recognition. PR does a phenomenal job of adding value as it increases the visibility of your products and services raising your status building relationships and managing your reputation. Nowadays brands can benefit from pitching guest posts and thought leadership blog posts to relevant websites to build trust and amplify voices.

Display advertising is a type of digital advertising that consists of targeted banner ads such as gifs, static images, videos, and more that can appear on social media, websites, and apps. Did you know that display ads can increase brand awareness by 80%? Display ads are mainly known for building brand awareness and increasing visibility. Popular display ad networks such as Google Display, YouTube Ads, Facebook Ads, Instagram Ads, Tiktok Ads, Pinterest Ads, etc enable businesses to advertise in the display form. Display ads combined with remarketing can help businesses build brand awareness and achieve great revenues. Although display advertising is more on the pricey side, it is worth it as your brand will stand a chance to target your ideal clients according to their interest categories, placements, demographics, and context.

In strategic partnerships, two businesses come together with an aim of expanding their brand reach to a double scale, achieving success on two levels. Over the past years, brands have come together for mutual benefits to profit from strategic partnerships. Co-branding is another term for strategic partnerships. Big brands have collaborated in the past to push their brands forward. Forever 21 and Cheetos partnered to form a fire line of accessories and apparel featuring the Chester Cheetah and Cheetos logo. Both brands were able to benefit from this collaboration because the Forever 21 customers are young people who enjoy Cheetohs as their favorite snacks. Another collaboration that boosted brand awareness for the brands was Spotify and Uber. Users with premium Spotify accounts can integrate the Spotify app with Uber and listen to their favorite music. This is truly a great way for these brands to gain exposure while giving their customers an enjoyable experience. An important aspect to consider is ensuring that your brands have aligned values to avoid compromising the brand’s integrity. Another phenomenal strategic partnership was demonstrated when BIC brought entertainment legend, Snoop Dogg, and Martha Stewart lifestyle creator to collaborate when the BIC EZ Reach lighter was released. Their unique personalities and aesthetics inspired the designs of EZ Reach lighters. BIC as a world leader in stationery, lighters, and shavers has totally gained more exposure from this partnership with brand ambassadors Snoop and Marth along with Marquee brands since 2021.

Consumer behavior trends have evolved in this social media era where they tend to be influenced by what they see and hear. The influencer marketing industry has increased rapidly in recent years, in fact, 61% of consumers trust recommendations by influencers. Evidently, word-of-mouth marketing is effective, and replicating it through social media, where consumers spend the majority of their time, makes a lot of sense. As influencers share content about brands on social media, they boost the brands' credibility resulting in improved recognition. Gymshark, the fitness, and apparel brand are well known for incorporating influencer marketing campaigns for the past few years. Through its 66-day challenge, Gymshark was able to partner with influencers to positively impact people’s lifestyles by promoting good habits. This campaign boosted its brand awareness with the hashtag #gymshark66 achieving 225 million views on TikTok and 780k+ posts on Instagram. This truly indicates that influencer marketing can help brands become more visible, reaching target audiences. The use of hashtags strategically can provide benefits, one of which is raising brand awareness. They are designed to target specific groups of people simultaneously boosting search engine optimization. Hashtag strategy is a whole topic for another day.

Nurturing and building brand awareness is vital for brands more than ever. These various strategies allow brands to reach ideal audiences not only to gain a good public image but to increase influence in the industry and website traffic. When creating a brand awareness strategy it is vital for the brand to remain distinguishable among its competitors. Branding is crucial to establishing brand awareness. The assets of a brand such as visual identity; colors, logo, and even tagline contribute towards building brand awareness. Nike uses its catchy tagline “Just do it” to remind us about what it stands for. Recognizable brands use memorable and catchy taglines to increase awareness and recognition. Whether your business has little brand recognition or wants to strengthen its awareness, we understand your needs and we are ready to help you reach your desired goals through digital marketing. If you are ready to improve your brand’s awareness, fill in the form below and we will get started.