Create a Remarkable Black Friday Email Campaign

Today, email marketing is one of the most effective marketing methods available. Averagely, email drives an ROI of $36 for every $1 spent, higher than any other marketing channel. Whether you’re running a holiday or marketing campaign, email marketing is something you can count on. This new marketing insight will guide you on creating a killer Black Friday email campaign to boost sales, rack in profit, and take your business to the max.

The first step when it comes to email marketing is to prepare early. When preparedness meets opportunity, success happens. Preparing early sets you up for recognition from consumers who start searching for great discount deals early. Therefore it is wise to divide your mailing strategy into three parts; Black Friday pre-launch, Black Friday, and post-launch. At the pre-launch stage, it is vital to take the opportunity to create a welcome flow where you welcome new subscribers and build excitement and expectation about your upcoming Black Friday campaign deals. The pre-launch stage is also a great stage to build the trust of the new subscribers and to do so, and incorporating social proof in the pre-launch email creates curiosity and excitement in customers. During this phase, make it a point to announce your deals and give a sneak peek of what’s to come, and build an engaged list of customers. Visual countdowns are a great way to engage your customers and prepare them for their shopping spree.

Technology has advanced tremendously, making business and marketing systems automated. Your brand can take advantage of the automation software and set them up for each campaign stage. As mentioned above, the Black Friday campaign is in three parts and your email automation can complement your strategy with five parts; the Welcome flow, Abandon cart flow, Post-purchase flow, Win-back flow, and VIP/ Cross-Sell flow.

When creating your Black Friday email campaign there are factors that can make your customers abandon their cart. The price, shipping costs, other cheaper products, or even a very complicated checkout process can discourage the customer. If you have a good perspective you can take it as an opportunity to bring your customers back to shop. The best time to capture them is while they’re still shopping and to keep reminding them to consider it later. A series of emails that you send them should communicate what you’re offering. Ensure your offer is irresistible and personal in order to convert the subscribers into customers.

In November during the Black Friday season, other brands are competing for the attention of clients therefore it is essential to find a way that boosts the opening rate of your email campaign. For your email campaign to be effective you can use magic marketing words that immediately communicate what you're offering your clients. Here are some of the proven headlines that can move the clients to open the email, creating a sense of urgency:

The list goes on and on. A quick overlooked tip is the usage of emojis in the headlines. Emojis help email headlines convey emotion and drive higher engagement. The use of emojis in your email campaign is a great way to capture the attention of subscribers amid hundreds of emails in their inboxes. By injecting urgency into your marketing, you can also remind potential customers who failed to convert to conversions to do so. Additionally consider an A/B test with your emails using a particular segment of your subscribers. This helps you to make a comparison of two versions of the same email and see what which format works best. To create an effective testing strategy you can consider testing the subject headline, visuals, the copy, sending time, and call to action. A/B testing your email helps you to see which format and headlines have a higher opening and response rate.

Creativity plays a pivotal role in email marketing. You may think that by creative we mean breath-taking visuals but that’s not all there is. With email marketing visuals and words matter and that’s why your brand’s voice should be considered in your Black Friday Campaign. Your brand’s voice can be amplified to best connect with your clients compelling them to support your campaign. When you have spent time designing your Black Friday visuals and crafting a compelling email you want all your subscribers to open and be impressed but how do you achieve this? The answer is; email headline. Your email headline can make or break your Black Friday marketing campaign. Maintaining your brand identity is very vital so use your brand colors without losing them in the seasonal designs. For Cyber Monday, many brands use the neon-sign style font for attention-grabbing. It works. GIFs are also very effective in your email, they bring life into the campaign.

With many offers in their inboxes subscribers can easily be overwhelmed by the offer, but the moment they hear about freebies, they feel motivated to buy from you. In our previous blog post, we discussed how Black Friday can increase brand awareness as well as increase sales for your business. By creating a gift promotional campaign for your subscribers, your brand stands out in the eyes of your ideal and current clients. Also, sending a follow-up email is an excellent way to motivate your subscribers, as it makes them feel cared for. This can be done at the post-purchase flow as well as through thank you emails, discounts, requests for surveys, reviews, or links to social media. To truly care for your clients, you need to go beyond the Black Friday sale and show them that they are part of your community.

When you send your emails, the goal is not to have them opened only but to have the subscribers take action. It is therefore vital to be deliberate about the call-to-action you put at the end of your email. A good call-to-action emphasizes what happens after the click. Before establishing a CTA (call-to-action) know what you want the subscriber to do. Additionally, make it clear to them what they will gain from clicking the CTA and why they should click. Here are enticing call-to-action words you can use:

The list can go on and on. Make sure the CTA is placed where it’s visible and outstanding for your subscriber to easily take action.

Email marketing is about providing a unique shopping experience to both new and existing customers within the brand. Take advantage of the Black Friday season to elevate your brand to provide value to your audience, generate traffic to your site, improve sales, and grow your customer base through your email marketing campaign. Ready to create a remarkable Black Friday email campaign for your brand? Our team is ready to help you implement it in the right way. Just fill out the form below and we'll get started.