Build an Effective Content Strategy

The term "content is king" may be associated with social media, but it is relevant to general content. It's undeniable that if you desire to flourish continually on your website and social media, creating evergreen content is an excellent way to build your online presence and cultivate a strong SEO strategy, as content that is optimized and relevant for a long time after it's posted offers a type of investment that can bring compounding returns over time.

Seasonal and trending content tends to generate lots of traffic; however, it loses its relevance with time as new trends emerge. Evergreen content generates organic traffic for your website, in and out of season. Additionally, evergreen content remains relevant over time. But how do you get started with creating an evergreen content strategy? Let's dive right in.

Knowing your audience is vital in establishing a successful evergreen content strategy. For instance, if you have an eCommerce website that sells shoes. You can use your blog to increase brand awareness by educating people about shoe culture and fashion. The key is to integrate evergreen topics related to your brand with a niche your audience can resonate with. The first thing a shoe shop owner does with an eCommerce website is research topics surrounding the product. Here are tips that can guide you regardless of your blog niche:

Once you have done this, you are in a position of power because you have enough information and knowledge to provide content that has yet to be discussed online that can be improved.

If you create content for your platform or website, you know the importance of having keywords as part of your strategy. Therefore, starting by finding out what terms are impactful and relevant to your website is essential. Start by writing down a list of topics related to your content pillars. For instance, if you're a personal finance coach, your list can include these:

After choosing your topics, you can take another step to find the right keywords because topics alone aren't sufficient. To find the appropriate keywords for your niche, you can use free keyword tools such as Google Trends, and if you prefer more profound keywords with paid tools like Ahrefs, you can find words with high search volume.

Defined, high-search volume words are words with more queries on the search engine. If the term doesn't have a high search volume, it's less likely to be found by audiences. The ideal keywords have both high search volume and low competition. Keywords that peak and drop over periods are to be avoided as they are not precisely evergreen content.

Typically, beginners will be drawn to evergreen content; avoiding too much jargon is also essential. People seek content that gives value, and below we've listed topics that can help you unleash that evergreen content.

Here are ideas:

With long-form content, the downside is that you could lose a reader before they get to the conclusion of your blog article. One way to avoid this is by mixing up your content mediums to stir up multiple senses, create visual variety, and keep the readers glued, leading us to the next point. Moreover, using catchy and clickable titles can increase chances for you content to be read, remaining evergreen.

According to Zabisco, 40% of people prefer visual content over plain text. Nowadays, plenty of platforms offer free and paid image resources online. Whatever your source is, ensure they have a modern look and go well with your content. GIFs and memes add life to the body of texts, so use them to communicate to your audience animatedly. Graphs, infographics, and charts are great visual aids that make your content easy to consume for analytical audiences. Presenting your data and facts in such formats represents the value you share on your website.

When you've done all the work to research, write, and publish your content, is there any work needed other than waiting for that traffic to come in?

No, the work continues. You must monitor your content's performance and make necessary updates. It's vital to go through the links in your content and backlinks, including links that lead to other sites. Keep content fresh and relevant; a better link can help with that. We suggest looking for a more recent or relevant page to link to and seeing if there are any additional links you can add to the page. If you've been diligently writing other content related to the evergreen piece you're working on, why not backlink to it once it's finished? It's an excellent way to strengthen your content and ensure it reaches the most people possible.

With the proper updates, evergreen content can draw visitors to your site for years. Make sure your content stays up-to-date by routinely examining and revamping texts and images.

Content marketing is undoubtedly one of the cost-effective marketing strategies. It makes it possible for your business to build brand awareness and build an audience organically. Evergreen content is the answer if you're looking for a practical and straightforward way to grow your brand organically! Not only will it help you nurture high-quality leads over the long haul, but it will also help gain your audience's trust and rely on your content. Additionally, it increases the chances of them making a purchase. Do you have an exciting project you're eager to start? Let's make it happen and take your business to the next level.