Nail Your Black Friday Campaign on Social Media

Whether you’re a new business owner or have been in business for years, Black Friday is an opportunity for you to own and gain from it. Did you know that in the November-December holiday season of 2021, retail sales in the USA only reached $886.7 billion, up 14.1% from 2020? Even though the pandemic hit in 2020, consumer buying habits increased and this indicates a possibility for your business to push on sales and get the best out of this. In this Black Friday marketing insight, we want to uncover some tips for your ultimate social media guide to Black Friday. Let’s get started!

First Things First

▲Picture from NapoleonCat, copyright belongs to the original author

Your social media is the homepage of your business. Your clients and followers get to know about your plan first on social media, therefore, it is vital to prioritize the most effective social media channels as you plan your Black Friday Campaign. Use social media to communicate with your clients before Black Friday and use features available on platforms such as Instagram to conduct research and learn what your customers desire. Never undervalue the power of social media. Creating content that allows you to get feedback from followers and clients allows you to communicate, solidifying your relationship. For instance, using the poll and question features in Instagram stories can allow you to dig into the minds of followers on which products they prefer, so if you sell two product lines, that feature can be used to determine which product will be on demand and you can know how to price them. Additionally, boosting engagement on your social media account is an important step before Black Friday, therefore, coming up with an engagement-boosting strategy is vital. Giveaway contests are also great not only for boosting engagement but for boosting brand awareness and reaching new customers.

Catchy Visuals and Slogans

There is a race for attention on social media, and grabbing it has become increasingly difficult. A simple graphic post announcing Black Friday is not enough, therefore there is a need to plan your campaign, and create visually appealing content and slogans that draw the attention of your target audience prior to the big day. Once you determine what your campaign plan is, then proper messaging has to be crafted. In creating your messages and captions, remember that you’re selling to consumers who are 100% people. Your messaging needs to stir emotions to surprise, stimulate interest, give hope, amuse, and inspire your target audience. Optimizing your profile and cover photos for Black Friday is a great way to excite your followers that something good is coming their way. Moreover, the pinning features on Instagram are great for keeping your Black Friday posts at the top of your profile where people will see and learn about the upcoming sales. Creating a visually themed Black Friday campaign for both your social media and landing page can set you up for success. A meaningfully designed Black Friday landing page, such as the one we designed for Puppyoo, is a valuable component of your campaign.

Extend the Promotion to Cyber Monday

Cyber Monday is an annual online sale on the Monday after Black Friday. Since people will still be looking for deals online, you should extend your sales to Monday, or add new offers. On your Social Media, you can keep your followers engaged by sharing the Cyber Monday deals which make sense to the buyers. Your posts should aim to remind customers about the amazing discounts they will get on Monday as their “last chance”. A great way to keep your audience in anticipation of Cyber Monday is by counting down. Fortunately, Instagram and Facebook offer an in-app feature that can serve as a reminder simultaneously increasing the sense of urgency. Between Black Friday and Cyber Monday, you can create curiosity and leverage the power of email marketing coming in our next blog article. Cyber Monday should be promoted in a way that promises better deals worth waiting for, on all social platforms; Instagram, Facebook, or TikTok.

How to Craft the Right Targeting Strategy

Strategy plays a huge role in the success of your Black Friday Campaign and leveraging your Facebook, Instagram, or Twitter features to target the right audience will work in your favor. When crafting your strategy to reach your target audiences better, these are points to consider.

What content format do they prefer?
Which type of content do they love to engage with?
What hashtags do they follow and use?
Which communities are they part of?
Which location do I want to target? Answers to these five questions will bring a sense of direction that will drive your strategy to success. Knowing your target customer’s behaviors, preferences, and tastes will help you create meaningful messaging that tackles their needs and solve their problems. With the hashtag strategy, each platform has its requirements of a number of hashtags and ways of using them, therefore conducting research and testing as you go will significantly help you reach wider audiences. For instance, a business that sells televisions can create a hashtag strategy that allows it to stand out, reach more people, and appear where its competition appears. This strategy can work for both Facebook and Instagram. Important hashtag categories should include location, niche, brand, community, industry, and the event which is Black Friday in this case. A recommended number of hashtags on Instagram is 11, but some niches require only one or three hashtags. The most important thing is to try out different strategies and see which hashtag strategy works. The trick to finding what works perfectly for you in social media is to experiment consistently.

Incorporate Influencer Marketing

The social media world plays a huge role in influencing consumer buying decisions and that’s why influencer marketing needs to be a part of your Black Friday strategy. Without a doubt, micro-influencers can boost the engagement and conversion rate of your sales, in fact, this form of marketing can potentially deliver 11x higher than any traditional marketing. Since the major goal of Black Friday is to drive sales, influencers can take the front row in marketing your products. Your brand can assign discount codes to influencers in order to drive conversions. In this way, measurable information can be collected about the performance of the promotion. Giving your customers a little extra value through a Black Friday discount is a great way to add value to your business. TikTok is a great platform to have influencers showcase your product through unboxing videos. This creates a sense of curiosity and excitement about your product. In the weeks leading up to Black Friday, you can supply your product to influencers who will create product reveal content early. Creating a sense of fear of missing out (FOMO) in your customers will lead to a positive reaction.

Conclusion

It is undeniable that social media is essential for pushing the success of your e-commerce Black Friday campaign. Utilizing platform features and understanding where your audience is will help you stand out and drive sales. The percentage of sales made online keeps increasing every year therefore it’s essential to take advantage of this time and plan ahead on how to execute a remarkable Black Friday Campaign.

Would you like to leverage the power of social media to push your sales on Black Friday? Our team is ready to help! Simply fill in the link below.