{"id":5316,"date":"2026-01-21T15:43:00","date_gmt":"2026-01-21T07:43:00","guid":{"rendered":"https:\/\/naturality.io\/2025%e5%a4%8d%e7%9b%98%ef%bc%9a%e4%bc%97%e7%ad%b9%e5%b9%b3%e5%8f%b0%e5%a4%a7%e5%8d%87%e7%ba%a7%ef%bc%8c%e5%88%b0%e5%ba%95%e5%9c%a8%e6%9a%97%e7%a4%ba%e4%bb%80%e4%b9%88%ef%bc%9f\/"},"modified":"2026-01-24T23:20:07","modified_gmt":"2026-01-24T15:20:07","slug":"2025%e5%a4%8d%e7%9b%98%ef%bc%9a%e4%bc%97%e7%ad%b9%e5%b9%b3%e5%8f%b0%e5%a4%a7%e5%8d%87%e7%ba%a7%ef%bc%8c%e5%88%b0%e5%ba%95%e5%9c%a8%e6%9a%97%e7%a4%ba%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/naturality.io\/cn\/2025%e5%a4%8d%e7%9b%98%ef%bc%9a%e4%bc%97%e7%ad%b9%e5%b9%b3%e5%8f%b0%e5%a4%a7%e5%8d%87%e7%ba%a7%ef%bc%8c%e5%88%b0%e5%ba%95%e5%9c%a8%e6%9a%97%e7%a4%ba%e4%bb%80%e4%b9%88%ef%bc%9f\/","title":{"rendered":"2025\u590d\u76d8\uff1a\u4f17\u7b79\u5e73\u53f0\u5927\u5347\u7ea7\uff0c\u5230\u5e95\u5728\u6697\u793a\u4ec0\u4e48\uff1f"},"content":{"rendered":"\n<p>2025\u5e74\uff0c\u5bf9\u4e8e\u54c1\u724c\u51fa\u6d77\u6765\u8bf4\uff0c\u65e0\u7591\u662f\u5145\u6ee1\u53d8\u52a8\u4e0e\u6311\u6218\u7684\u4e00\u5e74\u3002\u6211\u4eec\u5728\u4e0d\u540c\u8282\u70b9\u7ecf\u5386\u4e86<a href=\"https:\/\/naturality.io\/cn\/blog\/crowdfunding-under-the-trump-administration-could-global-economic-uncertainty-drive-its-success-cn\"><strong>\u5173\u7a0e\u653f\u7b56<\/strong><\/a>\u3001<strong>\u4f9b\u5e94\u94fe\u6ce2\u52a8<\/strong>\u3001<strong>\u5e7f\u544a\u653f\u7b56\u53d8\u5316<\/strong>\u7b49\u4e00\u7cfb\u5217\u5927\u4e8b\u4ef6\uff0c\u6bcf\u4e00\u6b21\u6ce2\u52a8\u90fd\u5728\u51fa\u6d77\u5e02\u573a\u91cc\u6380\u8d77\u6d9f\u6f2a\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u53d8\u5316\u4e5f\u76f4\u63a5\u6620\u5c04\u5230\u51fa\u6d77\u54c1\u724c\u548c\u4f17\u7b79\u5546\u5bb6\u7684\u65e5\u5e38\u8fd0\u4f5c\u4e2d\u2014\u2014\u4ece\u4ea7\u54c1\u8bbe\u8ba1\u3001\u5e02\u573a\u5b9a\u4f4d\u3001\u8de8\u5883\u6210\u672c\uff0c\u5230\u652f\u4ed8\u3001\u53d1\u8d27\u3001\u6570\u5b57\u8425\u9500\u65b9\u6cd5\u3001\u7c89\u4e1d\u4e92\u52a8\uff0c\u51e0\u4e4e\u6bcf\u4e00\u4e2a\u73af\u8282\u90fd\u88ab\u7ec6\u81f4\u5165\u5fae\u5730\u5f71\u54cd\u7740\u3002\u6b63\u662f\u5728\u8fd9\u6837\u7684\u73af\u5883\u4e0b\uff0c\u4f17\u7b79\u5e73\u53f0\u7684\u5347\u7ea7\u4e0e\u7b56\u7565\u8c03\u6574\uff0c\u63ed\u793a\u4e86\u884c\u4e1a\u6b63\u5728\u6084\u7136\u91cd\u6784\u7684\u65b0\u89c4\u5219\uff0c\u4e5f\u4e3a\u521b\u4f5c\u8005\u63d0\u4f9b\u4e86\u65b0\u7684\u673a\u4f1a\u548c\u6311\u6218\u3002<\/p>\n\n\n\n<p>2025 \u5e74\uff0cIndiegogo \u548c Kickstarter \u4e24\u5927\u4f17\u7b79\u5e73\u53f0\u7eb7\u7eb7\u63a8\u51fa\u7b56\u7565\u6027\u5347\u7ea7\u3002\u603b\u4f53\u6765\u770b\uff1a<\/p>\n\n\n\n<p>&#8211; 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<strong>\u4fdd\u7559\u539f\u4f17\u7b79\u4ef7\u683c<\/strong>\uff1a\u7528\u6237\u65e0\u9700\u652f\u4ed8\u66f4\u9ad8\u4ef7\u683c\uff0c\u4fdd\u6301\u516c\u5e73\u548c\u4fe1\u4efb\u611f\u3002<\/p>\n\n\n\n<p>\u5bf9\u652f\u6301\u8005\u6765\u8bf4\uff0cIndiegogo \u7ed9\u4e86\u66f4\u591a\u65f6\u95f4\u6765\u4fee\u590d\u652f\u4ed8\u95ee\u9898\uff0c\u907f\u514d\u56e0\u4e3a\u652f\u4ed8\u5931\u8d25\u800c\u9519\u5931\u652f\u6301\u673a\u4f1a\uff1b\u5bf9\u5546\u5bb6\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u66f4\u9ad8\u7684\u8d44\u91d1\u56de\u6536\u7387\u3001\u66f4\u7075\u6d3b\u7684\u5907\u8d27\u4e0e\u53d1\u8d27\u5b89\u6392\uff0c\u540c\u65f6\u8fd8\u80fd\u6301\u7eed\u4fdd\u6301\u4f17\u7b79\u70ed\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2026\/01\/d575f11b-e607-4a49-af5f-8c9a862e721f.webp\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">*\u25b2Indiegogo\u4fdd\u7559\u672a\u4ed8\u6b3e\u7684\u8ba2\u5355, Source: Indiegogo*<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>03\uff5cStretch Pay \u5206\u671f\u4ed8\u6b3e<\/strong><\/h5>\n\n\n\n<p>Indiegogo \u4e8e 2025 \u5e74\u6708<strong>\u63a8\u51fa\u4e86\u5206\u671f\u4ed8\u6b3e\u529f\u80fd\uff1aStretch Pay<\/strong>\u3002\u4e0e Kickstarter \u540c\u6837\u5728\u4eca\u5e74\u4e0a\u7ebf\u7684 Pledge Over Time \u4e0d\u540c\uff0c<strong>Stretch Pay \u5141\u8bb8\u521b\u4f5c\u8005\u624b\u52a8\u8bbe\u7f6e\u5206\u671f\u6570\u91cf\u2014\u2014\u6700\u5c11 2 \u671f\uff0c\u6700\u591a 10 \u671f\uff0c\u5e76\u53ef\u8bbe\u5b9a\u5408\u7406\u7684\u6700\u540e\u4ed8\u6b3e\u622a\u6b62\u65e5\u671f<\/strong>\u3002<\/p>\n\n\n\n<p>\u4e0eKickstarter\u81ea\u52a8\u5212\u5206\u76843\u671f\u4e0d\u540c\uff0cStretch Pay\u5141\u8bb8\u66f4\u7075\u6d3b\u7684\u4ed8\u6b3e\u5468\u671f\u548c\u5355\u6b21\u4ed8\u6b3e\u989d\u5ea6\u3002\u5bf9\u652f\u6301\u8005\u6765\u8bf4\uff0c\u8fd9\u5927\u5927\u964d\u4f4e\u4e86\u4e00\u6b21\u6027\u652f\u4ed8\u538b\u529b\uff0c\u4f7f\u4ed6\u4eec\u66f4\u5bb9\u6613\u53c2\u4e0e\u591a\u4e2a\u9879\u76ee\uff0c\u5c24\u5176\u662f\u9ad8\u5ba2\u5355\u4ef7\u7684 pledge\uff1b\u5bf9\u4f17\u7b79\u5546\u5bb6\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u66f4\u4f4e\u7684\u53c2\u4e0e\u95e8\u69db\u548c\u66f4\u9ad8\u7684\u8f6c\u5316\u6f5c\u529b\uff0c\u5373\u4fbf\u662f\u9ad8\u989d\u9879\u76ee\u4e5f\u80fd\u5438\u5f15\u66f4\u591a\u652f\u6301\u8005\uff0c\u4ece\u800c\u63d0\u5347\u6574\u4f53\u7b79\u6b3e\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2026\/01\/30500782-a850-4839-a179-0a74c0ca5433.png\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">*\u25b2Indiegogo Stretch Pay, Source: Indiegogo*<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>04\uff5cMeta CAPI\u7684\u96c6\u6210<\/strong><\/h5>\n\n\n\n<p>\u4e0e Kickstarter \u4e3b\u8981\u63d0\u4f9b\u201c\u4e0d\u53ef\u624b\u52a8\u914d\u7f6e\u7684\u57fa\u7840\u7ea7API\u4e0d\u540c\uff0cIndiegogo \u7684 Facebook Conversions API \u5141\u8bb8\u662f\u5546\u5bb6\u53c2\u4e0e Pixel \u4e0e\u57df\u540d\u5c42\u9762\u7684\u914d\u7f6e\uff0c\u5546\u5bb6\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<p>&#8211; \u63d0\u4f9b\u81ea\u5df1\u7684 Facebook Pixel ID<br>&#8211; \u9a8c\u8bc1\u57df\u540d\u5e76\u901a\u8fc7 Meta Business Manager \u8bbe\u7f6e CAPI<br>&#8211; \u5c06\u57df\u540d\u548c Pixel \u63d0\u4ea4\u7ed9 Indiegogo \u540e\u53f0<br>&#8211; \u5728 Meta \u4e8b\u4ef6\u7ba1\u7406\u5668\u4e2d\u6fc0\u6d3b\u8fd9\u4e9b\u4e8b\u4ef6<\/p>\n\n\n\n<p>\u8fd9\u6837\u53ef\u4ee5\u4ece Indiegogo \u9879\u76ee\u9875\u9762\u5411 Meta \u670d\u52a1\u5668\u7aef\u53d1\u9001\u4e8b\u4ef6\uff08\u4f8b\u5982 ViewContent\u3001AddToCart\u3001Purchase \u7b49\uff09\uff0c\u4ece\u800c\u652f\u6301\u5e7f\u544a\u8ddf\u8e2a\u4e0e\u4f18\u5316\u3002<\/p>\n\n\n\n<p><strong>\u8fd9\u4e00\u5c42\u9762\u7684\u5347\u7ea7\uff0c\u80fd\u5e2e\u52a9 Meta Pixel\u770b\u6e05\u771f\u5b9e\u7684\u7528\u6237journey\uff0c\u4f7f\u670d\u52a1\u5668\u7aef\u4e8b\u4ef6\u5177\u5907\u66f4\u9ad8\u7684\u5339\u914d\u8d28\u91cf\u548c\u5e7f\u544a\u4f18\u5316\u6f5c\u529b<\/strong>\u3002\u8fd9\u4e00\u5dee\u5f02\u4f7f Indiegogo \u5728\u5e7f\u544a\u6295\u653e\u3001\u8f6c\u5316\u4f18\u5316\u53ca\u9ad8\u5ba2\u5355\u4ef7\u9879\u76ee\u7684\u589e\u957f\u7b56\u7565\u4e0a\uff0c\u5177\u5907\u66f4\u660e\u663e\u7684\u5e73\u53f0\u7ea7\u4f18\u52bf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2026\/01\/66ebc4c1-2bc2-4761-9959-8b0e9b0edefc.png\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2026\/01\/fe250377-5646-42ce-917d-ac6090195817.png\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">*\u25b2Indiegogo\u7684Meta\u5e73\u53f0CAPI , Source: Indiegogo*<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>05\uff5c\u9762\u5411\u5168\u7403Backer<\/strong><\/h5>\n\n\n\n<p><strong>\u9664\u4e86\u66f4\u7075\u6d3b\u3001\u66f4\u504f\u5546\u4e1a\u53cb\u597d\u7684\u673a\u5236\u5347\u7ea7\u4e4b\u5916\uff0cIndiegogo \u5728\u6218\u7565\u5c42\u9762\u4e5f\u540c\u6b65\u653e\u5927\u4e86\u201c\u5168\u7403\u53ef\u53c2\u4e0e\u6027\u201d\u7684\u5e95\u5c42\u80fd\u529b\u3002<\/strong><\/p>\n\n\n\n<p>\u5e73\u53f0\u5728 2025 \u5e74\u5b98\u5ba3\u5e76\u6301\u7eed\u63a8\u8fdb\u4e86\u4e00\u7cfb\u5217\u57fa\u7840\u8bbe\u65bd\u7ea7\u66f4\u65b0\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>&#8211; \u8986\u76d6 20+ \u79cd\u672c\u5730\u4e0e\u56fd\u9645\u652f\u4ed8\u65b9\u5f0f<br>&#8211; \u624b\u673a\u7aef\u652f\u6301Apple Pay\u548cGoogle Pay\u7684\u5feb\u6377\u652f\u4ed8<br>&#8211; \u6b27\u76df \/ \u82f1\u56fd VAT \u4e0e\u7a0e\u52a1\u6d41\u7a0b\u7684\u7cfb\u7edf\u7ea7\u96c6\u6210<br>&#8211; \u65e0\u7f1d\u8d27\u5e01\u6362\u7b97\u548c\u8f6c\u6362<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5e76\u4e0d\u662f\u5355\u70b9\u529f\u80fd\u4f18\u5316\uff0c\u800c\u662f\u5728\u7cfb\u7edf\u6027\u5730\u6269\u5927\u201c\u4f4e\u95e8\u69db\u201d\u7684\u9002\u7528\u8303\u56f4\uff1a \u4ece\u300c\u8ba9\u66f4\u591a\u521b\u4f5c\u8005\u80fd\u53d1\u8d77\u9879\u76ee\u300d\uff0c\u5ef6\u4f38\u5230\u300c\u8ba9\u66f4\u591a\u56fd\u5bb6\u7684\u652f\u6301\u8005\u80fd\u987a\u5229\u5b8c\u6210\u652f\u4ed8\u4e0e\u5408\u89c4\u6d41\u7a0b\u300d\u3002<\/p>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c<strong>Indiegogo \u4e0d\u53ea\u662f\u964d\u4f4e\u4e86\u201c\u4f7f\u7528\u96be\u5ea6\u201d\uff0c\u800c\u662f\u5728\u628a\u201c\u7075\u6d3b\u6027 \u00d7 \u5168\u7403\u5316\u201d\u7684\u76d8\u5b50\u505a\u5927\u3002<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kickstarter \u51dd\u805a\u793e\u7fa4\uff1a\u6df1\u6316\u5782\u76f4\u7528\u6237\u5fc3\u667a\u3001\u6253\u9020\u7c89\u4e1d\u5e1d\u56fd<\/strong><\/h4>\n\n\n\n<p>Kickstarter \u57282025\u5e74\u53d1\u5e03\u7684\u4e00\u7cfb\u5217\u52a8\u4f5c\uff0c\u5219\u4f53\u73b0\u51fa\u53e6\u4e00\u79cd\u4f17\u7b79\u6253\u6cd5\uff1a<strong>\u5148\u6293\u793e\u7fa4\uff0c\u518d\u8c08\u94b1<\/strong>\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>01\uff5c\u670d\u52a1\u793e\u7fa4\u5546\u4e1a\u7684\u7684\u96c6\u5927\u6210\u529f\u80fd\uff1aPledge Manager<\/strong><\/h5>\n\n\n\n<p>2025 \u5e74\uff0c<a href=\"https:\/\/naturality.io\/cn\/blog\/buqueding-shidai-li-zhongchou-xiangmu-ruhe-poju\">\u4e3a\u4e86\u5e2e\u52a9\u521b\u4f5c\u8005\u5e94\u5bf9\u5173\u7a0e\u4e0a\u6da8\u3001\u7a0e\u8d39\u5408\u89c4\u548c\u540e\u671f\u5c65\u7ea6\u590d\u6742\u6027\uff0cKickstarter \u6b63\u5f0f\u63a8\u51fa\u4e86\u5185\u7f6e Pledge Manager \u5de5\u5177<\/a>\uff0c\u5176\u4e2d\u5305\u62ec\u65b0\u7684 Tariff Manager \u6765\u5904\u7406\u5173\u7a0e\u9644\u52a0\u8d39\uff0c\u5e76\u96c6\u6210\u7a0e\u8d39\u8ba1\u7b97\u548c\u6536\u53d6\uff0c\u5927\u5e45\u7b80\u5316\u4e86\u4f17\u7b79\u9879\u76ee\u4ece\u7b79\u6b3e\u5230\u5b8c\u6210\u4ea4\u4ed8\u7684\u5168\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p>Pledge Manager\u5e76\u975e\u662fKickstartet\u7684\u4e13\u5c5e\u529f\u80fd\uff0cIndiegogo\u66f4\u65e9\u5c31\u6709\u4e86Pledge Manager\u7684\u529f\u80fd\u4e14\u57282025\u5e74\u505a\u51fa\u4e86\u5f3a\u5316\uff0c\u4f46\u4e8c\u8005\u5e76\u975e\u540c\u4e00\u65b9\u5411\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>Indiegogo \u628a Pledge Manager \u89c6\u4e3a\u7b79\u6b3e\u751f\u547d\u5468\u671f\u7684\u4e00\u90e8\u5206\uff0c\u7528\u5b83\u5ef6\u957f\u8f6c\u5316\u7a97\u53e3\u3001\u56de\u6536\u5931\u8d25\u652f\u4ed8\u3001\u653e\u5927\u5546\u4e1a\u5f39\u6027\uff1b\u800c <strong>Kickstarter \u66f4\u5f3a\u8c03\u79e9\u5e8f\u3001\u900f\u660e\u548c\u5c65\u7ea6\u5b89\u5168<\/strong>\uff0c\u628a Pledge Manager \u5b9a\u4f4d\u4e3a\u201c\u6210\u529f\u4e4b\u540e\u7684\u7ba1\u7406\u5de5\u5177\u201d\u3002<\/p>\n\n\n\n<p>\u540c\u4e00\u4e2a\u5de5\u5177\uff0c\u4f53\u73b0\u51fa\u4e86\u4e24\u79cd\u5e73\u53f0\u7b56\u7565\u5bfc\u5411\u7684\u6e05\u6670\u5206\u91ce\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2025\/05\/d17eafb7-0fb9-4692-ae2c-1c78381ed19d.png\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">*\u25b2Kickstarter&#8217;s Pledge Manager, Source: Kickstarter*<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>02 | \u5e2e\u52a9\u5546\u5bb6\u51dd\u7ed3\u65e9\u671f\u793e\u7fa4\uff1aPre-launch &amp; Secret Perk<\/strong><\/h5>\n\n\n\n<p>\u8fc7\u53bb\uff0cKickstarter \u7684\u4f17\u7b79\u662f\u5178\u578b\u7684 \u4e0a\u7ebf\u5f53\u5929\u624d\u5f00\u59cb\u52a8\u5458\u7c89\u4e1d\u30022025 \u5e74\uff0c\u5e73\u53f0\u65b0\u589e\u4e86 Pre-Launch Updates \u4e0e Secret Rewards \/ Featured Rewards \u529f\u80fd\uff0c\u8ba9\u652f\u6301\u8005\u53ef\u4ee5\u5728\u9879\u76ee\u6b63\u5f0f\u4e0a\u7ebf\u524d\uff1a<\/p>\n\n\n\n<p>&#8211; \u88ab\u201c\u63d0\u524d\u9080\u8bf7\u8fdb\u6765\u201d\u5173\u6ce8\u9879\u76ee<br>&#8211; \u4eab\u53d7\u72ec\u5bb6\u3001\u65e9\u671f\u7279\u6743<br>&#8211; \u5728\u4e0a\u7ebf\u5f53\u5929\u5c31\u6210\u4e3a\u6d3b\u8dc3\u7c89\u4e1d<\/p>\n\n\n\n<p>Kickstarter \u7684Pre-launch\u4e92\u52a8\u673a\u5236\u8ba9\u652f\u6301\u8005\u5728\u9879\u76ee\u4e0a\u7ebf\u524d\u5c31\u80fd\u53c2\u4e0e\u3001\u4eab\u53d7\u72ec\u5bb6\u7279\u6743\u7684\u65b9\u5f0f\u3002\u8fd9\u4e0d\u4ec5\u662f\u4e3a\u4e86\u201c\u63d0\u524d\u7b79\u6b3e\u201d\uff0c\u800c\u662f\u793e\u7fa4\u5efa\u8bbe\uff1a\u5b83\u901a\u8fc7\u53c2\u4e0e\u611f\u3001\u4e13\u5c5e\u611f\u3001\u5206\u5c42\u7279\u6743\u548c\u53e3\u7891\u4f20\u64ad\uff0c\u628a\u652f\u6301\u8005\u4ece\u5355\u7eaf\u7684\u8d44\u91d1\u63d0\u4f9b\u8005\u8f6c\u5316\u4e3a\u957f\u671f\u3001\u5fe0\u8bda\u7684\u793e\u7fa4\u6210\u5458\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2026\/01\/395823f3-7973-471d-b168-4b0ff709c476.png\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">*\u25b2Kickstarter &#8211; Secret Reward, Source: Kickstarter*<\/h6>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>03 | \u5206\u671f\u4ed8\u6b3e Pledge Over Time<\/strong><\/h5>\n\n\n\n<p>2025\u5e74\uff0cKickstarter\u4e5f\u9686\u91cd\u63a8\u51fa\u4e86Pledge Over Time\u7684\u529f\u80fd\uff0c\u6839\u636e\u6700\u7ec8\u6210\u4ea4\u91d1\u989d\uff0c\u5e2e\u52a9\u7528\u6237\u81ea\u52a8\u5212\u52063\u671f\u5206\u671f\u4ed8\u6b3e\uff0c\u964d\u4f4e\u8d77\u59cb\u95e8\u69db\u7684\u540c\u65f6\uff0c\u4e5f\u4fdd\u8bc1\u5546\u5bb6\u7684\u4ed8\u6b3e\u5468\u671f\u3002<\/p>\n\n\n\n<p>Kicsktarter\u540c\u65f6\u4fdd\u7559\u4e8614\u5929\u4ed8\u6b3e\u7a97\u53e3\uff0c\u5982\u679c\u9879\u76ee\u672a\u80fd\u5b8c\u6210\u6700\u7ec8\u4ed8\u6b3e\uff0c\u7528\u6237\u4f1a\u81ea\u52a8\u4ecebacker\u540d\u5355\u4e2d\u88ab\u5217\u4e3adropped\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>04 | \u6587\u5316\u7c89\u4e1d\u793e\u7fa4\u7684\u201c\u7406\u60f3\u56fd\u201d<\/strong><\/h5>\n\n\n\n<p>Kickstarter \u5728 2025 \u5e74\u8fdb\u4e00\u6b65\u5f3a\u5316\u4e86\u5176\u5e73\u53f0\u4f5c\u4e3a \u6587\u5316\u5782\u76f4\u793e\u7fa4\u805a\u5408\u5668 \u7684\u89d2\u8272\uff1a<\/p>\n\n\n\n<p><strong>\u4e9a\u6587\u5316\u5782\u76f4\u5174\u8da3\u805a\u5408<\/strong><br>&#8211; Roll-and-write Zine\u3001Kickstarter After Dark\u7b49\u9879\u76ee\u76f4\u63a5\u9762\u5411\u7279\u5b9a\u5174\u8da3\u548c\u4e9a\u6587\u5316\u7fa4\u4f53<br>&#8211; \u793e\u7fa4\u4e2d\u7684\u5546\u5bb6\u548c\u652f\u6301\u8005\u88ab\u7cbe\u51c6\u89e6\u8fbe\uff0c\u5728\u5782\u7c7b\u5e02\u573a\u4e2d\u6301\u7eed\u63d0\u5347\u5e73\u53f0\u53c2\u4e0e\u5ea6<\/p>\n\n\n\n<p><strong>\u6587\u5316\u8d44\u4ea7\u7684\u957f\u671f\u66dd\u5149<\/strong><br>&#8211; FilmStream Collective\uff08Kickstarter + Tubi\u6d41\u5a92\u4f53\u5e73\u53f0\uff09\u4e3aKS\u4e0a\u7684\u5f71\u89c6\u4f5c\u54c1\u9879\u76ee\u63d0\u4f9b\u5185\u5bb9\u64ad\u653e\u6e20\u9053<br>&#8211; \u9879\u76ee\u4e0d\u4ec5\u7b79\u6b3e\uff0c\u8fd8\u80fd\u83b7\u5f97\u957f\u671f\u89c2\u4f17\u548c\u6301\u7eed\u5173\u6ce8\uff0c\u5f3a\u5316\u54c1\u724c\u4e0e\u4f5c\u54c1\u5f71\u54cd\u529b<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5e73\u53f0\u7b56\u7565\u8ba9\u652f\u6301\u8005\u3001\u521b\u4f5c\u8005\u548c\u6587\u5316\u5185\u5bb9\u5f62\u6210\u95ed\u73af\u3002\u7b79\u6b3e\u6210\u4e3a\u793e\u7fa4\u5efa\u8bbe\u7684\u4e00\u90e8\u5206\uff0c\u800c\u975e\u5b64\u7acb\u4e8b\u4ef6\uff0c\u4e3aKickstarter\u7684\u201c\u7c89\u4e1d\u5e1d\u56fd\u201d\u521b\u9020\u4e86\u4e00\u4e2a\u5b8c\u6574\u7684\u751f\u6001\u5708\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2026\/01\/4b8291de-bcd5-43f0-aaa0-53e574c314a8.jpg\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">*\u25b2Kickstarter x tubi\u6d41\u5a92\u4f53\u5e73\u53f0, Source: Kickstarter*<\/h6>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u603b\u7ed3\u548c\u5bf9\u6bd4<\/strong><\/h4>\n\n\n\n<p>2025 \u5e74\uff0cIndiegogo \u548c Kickstarter \u4e24\u5927\u5e73\u53f0\u5c55\u73b0\u4e86\u622a\u7136\u4e0d\u540c\u7684\u4f17\u7b79\u6253\u6cd5\uff1a<\/p>\n\n\n\n<p>Indiegogo \u8d70\u7684\u662f\u201c\u4f4e\u95e8\u69db\u3001\u7075\u6d3b\u3001\u5168\u7403\u5316\u201d\u7684\u8def\u7ebf\uff1a\u4ece\u652f\u4ed8\u3001\u8ba2\u5355\u5230\u8425\u9500\u548c\u9884\u70ed\uff0c\u5e73\u53f0\u5728\u6210\u4ea4\u8def\u5f84\u548c\u63a8\u5e7f\u8def\u5f84\u4e0a\u8fdb\u884c\u4e86\u5927\u5e45\u4f18\u5316\uff0c\u65e8\u5728\u8ba9\u521b\u4f5c\u8005\u548c\u652f\u6301\u8005\u90fd\u80fd\u5feb\u901f\u4e0a\u624b\u3001\u8f7b\u677e\u53c2\u4e0e\u3002<\/p>\n\n\n\n<p>Kickstarter \u5219\u5f3a\u8c03\u793e\u533a\u6df1\u8015\u4e0e\u7c89\u4e1d\u57f9\u517b\uff1a\u5e73\u53f0\u5728\u652f\u4ed8\u548c\u8425\u9500\u73af\u8282\u8bbe\u5b9a\u4e00\u5b9a\u7ea6\u675f\uff0c\u901a\u8fc7\u900f\u660e\u3001\u5408\u89c4\u7684\u673a\u5236\u5efa\u7acb\u9ad8\u4fe1\u4efb\u611f\uff0c\u540c\u65f6\u5229\u7528\u9884\u53d1\u5e03\u66f4\u65b0\u3001\u79d8\u5bc6\u5956\u52b1\u7b49\u5de5\u5177\uff0c\u5c06\u652f\u6301\u8005\u6253\u9020\u6210\u957f\u671f\u5fe0\u8bda\u7684\u793e\u7fa4\u6210\u5458\u3002\u8fd9\u79cd\u7b56\u7565\u8ba9\u6bcf\u4e00\u6b21\u4f17\u7b79\u4e0d\u4ec5\u662f\u7b79\u94b1\uff0c\u66f4\u662f\u6253\u9020\u5782\u76f4\u793e\u7fa4\uff08\u7c89\u4e1d\u793e\u7fa4\uff09\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff1a<strong>Indiegogo \u4e3b\u6253\u5e7f\u5ea6\u548c\u7075\u6d3b\u6027\uff0cKickstarter \u5219\u64c5\u957f\u6df1\u5ea6\u548c\u793e\u7fa4\u6c89\u6dc0\u3002<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u4f5c\u4e3a\u51fa\u6d77\u54c1\u724c\uff0c2026\u5e74\u5e94\u8be5\u600e\u4e48\u6289\u62e9\u81ea\u5df1\u7684\u7b2c\u4e00\u4f17\u7b79\u5e73\u53f0\uff1f<\/strong><\/h5>\n\n\n\n<p>\u4f17\u7b79\u4e0d\u662f\u4e00\u573a\u77ed\u8dd1\uff0c\u800c\u662f\u4e00\u573a\u6218\u7565\u6e38\u620f\u3002\u4ea7\u54c1\u56fa\u7136\u91cd\u8981\uff0c\u4f46\u61c2\u5f97\u9009\u62e9\u5e73\u53f0\u3001\u89e6\u8fbe\u5bf9\u7684\u7528\u6237\u3001\u5e73\u8861\u7075\u6d3b\u6027\u4e0e\u4fe1\u4efb\uff0c\u540c\u6837\u662f\u6210\u529f\u7684\u5173\u952e\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p><strong>Indiegogo &#8211; \u9002\u5408\u9884\u7b97\u5c11\uff0c\u60f3\u8981\u5feb\u901f\u6d4b\u8bd5\u5e02\u573a\u3001\u5e76\u83b7\u5f97\u56de\u62a5\u7684\u54c1\u724c<\/strong><br>&#8211; \u76ee\u6807\u4eba\u7fa4\uff1a\u65b0\u624b\u7528\u6237\u3001\u5168\u7403\u652f\u6301\u8005<br>&#8211; \u9002\u5408\u573a\u666f\uff1a\u4ea7\u54c1\u8bd5\u6c34\u3001\u76ee\u6807\u5e02\u573a\u5206\u6563\u3001\u9ad8\u5ba2\u5355\u4ef7\u9879\u76ee\u60f3\u6269\u5927\u652f\u6301\u8005\u57fa\u7840<\/p>\n\n\n\n<p><strong>Kickstarter &#8211; \u9002\u5408\u60f3\u57f9\u517b\u5fe0\u5b9e\u7c89\u4e1d\u3001\u7d2f\u8ba1\u54c1\u724c\u58f0\u91cf\u548c\u796d\u5960\uff0c\u7b56\u7565\u957f\u8fdc\u7684\u54c1\u724c<\/strong><br>&#8211; \u76ee\u6807\u4eba\u7fa4\uff1a\u5782\u76f4\u5174\u8da3\u7fa4\u4f53\u3001\u6838\u5fc3\u7c89\u4e1d\u3001\u81ea\u6709\u793e\u7fa4<br>&#8211; \u9002\u5408\u573a\u666f\uff1a\u62e5\u6709\u7528\u6237\u58c1\u5792\u7684\u4ea7\u54c1\u3001\u4e3b\u6253\u5782\u7c7b\u5e02\u573a\u3001\u79ef\u7d2f\u957f\u671f\u793e\u7fa4\u6c89\u6dc0\u548c\u54c1\u724c\u5f71\u54cd\u529b<\/p>\n\n\n\n<p>\u9009\u62e9\u5bf9\u7684\u5e73\u53f0\uff0c\u4e0d\u53ea\u662f\u7b79\u6b3e\u7684\u95ee\u9898\uff0c\u800c\u662f\u9009\u5bf9\u89c2\u4f17\u3001\u5bf9\u7b56\u3001\u957f\u671f\u4ef7\u503c\u7684\u6218\u7565\u51b3\u7b56\u3002<\/p>\n\n\n\n<p>\u6d77\u5916\u4f17\u7b79\u6574\u5408\u6027\u8425\u9500\u4e00\u76f4\u662f\u81ea\u7136\u6027\u7684\u738b\u724c\u4e1a\u52a1\u4e4b\u4e00\u3002\u6211\u4eec\u5728\u5b9e\u6218\u4e2d\u79ef\u7d2f\u4e86\u4e30\u5bcc\u7ecf\u9a8c\uff0c\u5df2\u7ecf\u5e2e\u52a9\u4f17\u591a\u54c1\u724c\u5728\u5168\u7403\u4f17\u7b79\u5e73\u53f0\u53d1\u5e03\u4e2d\u53d6\u5f97\u8fc7\u4eae\u773c\u7684\u4f17\u7b79\u9500\u552e\u6210\u7ee9\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u4e5f\u5e0c\u671b\u80fd\u5728\u4f17\u7b79\u5e73\u53f0\u4e0a\u4e00\u70ae\u6253\u54cd\uff0c\u5b9e\u73b0\u9ad8\u8f6c\u5316\u3001\u9ad8\u66dd\u5149\u3001\u9ad8\u8425\u6536\u7684\u7a81\u7834\uff0c\u968f\u65f6<a href=\"https:\/\/naturality.io\/cn\/contacts\">\u6b22\u8fce\u8054\u7cfb\u6211\u4eec<\/a>\uff0c\u4e00\u8d77\u628a\u4f60\u7684\u9879\u76ee\u63a8\u5411\u5168\u7403\u5e02\u573a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indiegogo \u4e3b\u52a8\u5708\u7c89 vs Kickstarter \u51dd\u805a\u793e\u7fa4\uff0c\u4f60\u600e\u4e48\u9009\uff1f<\/p>\n","protected":false},"author":1,"featured_media":5075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,27],"tags":[],"class_list":["post-5316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-uncategorized-cn"],"acf":[],"_links":{"self":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts\/5316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/comments?post=5316"}],"version-history":[{"count":2,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts\/5316\/revisions"}],"predecessor-version":[{"id":5321,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts\/5316\/revisions\/5321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/media\/5075"}],"wp:attachment":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/media?parent=5316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/categories?post=5316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/tags?post=5316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}