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\u76f4\u64ad\u8d2d\u72692.0\u7684\u6f14\u53d8<\/h4>\n\n\n\n

\u76f4\u64ad\u8d2d\u72692.0\u7684\u5173\u952e\u533a\u522b\u5728\u4e8e\u5f15\u5165\u4e86\u65b0\u5de5\u5177\uff0c\u8fd9\u4e9b\u5de5\u5177\u589e\u5f3a\u4e86\u5728\u7ebf\u8d2d\u7269\u4f53\u9a8c\u5e76\u63d0\u9ad8\u4e86\u6295\u8d44\u56de\u62a5\u7387\u3002\u51e0\u4e4e\u6bcf\u4e2a\u5e73\u53f0\u548c\u793e\u4ea4\u5a92\u4f53\u7a7a\u95f4\u73b0\u5728\u90fd\u63d0\u4f9b\u76f4\u64ad\u529f\u80fd\uff0c\u800c\u5438\u5f15\u89c2\u4f17\u7684\u5173\u952e\u662f\u201d\u5b9e\u65f6\u89c2\u770b\u4f60\u949f\u7231\u7684\u7ea2\u4eba(Influencer)\u201d\u7684\u9b45\u529b\u3002<\/p>\n\n\n\n

\u7ea2\u4eba\u6b63\u5728\u638c\u63a7\u4e0e\u987e\u5ba2\u7684\u6c9f\u901a\u65b9\u5f0f\uff0c\u8bb8\u591a\u54c1\u724c\u5229\u7528\u8fd9\u4e00\u70b9\u6765\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387\u3002\u9884\u8ba1\u52302024\u5e74\u5e95\uff0c\u7ea2\u4eba\u8425\u9500\u884c\u4e1a\u5c06\u8fbe\u5230240\u4ebf\u7f8e\u5143\u3002<\/a>.<\/p>\n\n\n\n

\u7ea2\u4eba\u8d2d\u7269\u7684\u529b\u91cf<\/h4>\n\n\n\n
\"Directus<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u5bf9\u7ea2\u4eba\u7684\u4fe1\u4efb\uff0c\u662f\u8fd9\u4e2a\u8425\u9500\u573a\u57df\u91cc\u6700\u5173\u952e\u7684\u5173\u952e\u3002\u5927\u7ea6\u670978%\u7684\u987e\u5ba2\uff0c\u66f4\u503e\u5411\u4e8e\u76f8\u4fe1\u7ea2\u4eba\u63a8\u8350\u4ea7\u54c1\u7684\u53ef\u9760\u6027\u3002<\/a>\u4eba\u4eec\u91cd\u89c6\u4ed6\u4eba\u7684\u5b9e\u9645\u89c2\u70b9\uff0c\u56e0\u6b64\uff0c\u89c2\u770b\u4e00\u4e2a\u4e0e\u81ea\u5df1\u6709\u5171\u9e23\u7684\u4eba\u6d4b\u8bd5\u4ea7\u54c1\u4f1a\u975e\u5e38\u6709\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n

\u5728\u76f4\u64ad\u7684\u73af\u5883\u4e2d\uff0c\u987e\u5ba2\u5efa\u7acb\u4e0e\u7ea2\u4eba\u4e4b\u95f4\u60c5\u611f\u8054\u7cfb\u5f62\u6210\u5355\u5411\u7684\u4fe1\u4efb\u5173\u7cfb\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u5f53\u4f60\u4e0e\u96f6\u552e\u5458\u5de5\u4e92\u52a8\u65f6\uff0c\u5982\u679c\u5458\u5de5\u793c\u8c8c\u4e14\u4fe1\u606f\u4e30\u5bcc\uff0c\u5c31\u4f1a\u5f62\u6210\u60c5\u611f\u8054\u7cfb\u3002\u540c\u6837\uff0c\u7ea2\u4eba\u7684\u4e2a\u6027\u53ef\u4ee5\u5728\u6d88\u8d39\u8005\u548c\u4e3b\u64ad\u4e4b\u95f4\u57f9\u517b\u60c5\u611f\u7ebd\u5e26\uff0c\u5373\u4f7f\u4ed6\u4eec\u4ece\u672a\u8fc7\u89c1\u9762\u3002<\/p>\n\n\n\n

\u76f4\u64ad\u8d2d\u72692.0\u7684\u54c1\u724c\u4f53\u9a8c<\/h4>\n\n\n\n

\u4e0d\u540c\u54c1\u724c\u6709\u4e0d\u540c\u7684\u76f4\u64ad\u8d2d\u7269\u4f53\u9a8c\u3002\u6709\u4e9b\u54c1\u724c\u4e0e\u5916\u90e8\u7ea2\u4eba\u5408\u4f5c\uff0c\u800c\u6709\u4e9b\u5219\u5728\u5185\u90e8\u57f9\u517b\u3002\u65e0\u8bba\u7b56\u7565\u5982\u4f55\uff0c\u7ea2\u4eba\u90fd\u5f88\u5927\u7a0b\u5ea6\u4e0a\u51b3\u5b9a\u4e86\u54c1\u724c\u4f53\u9a8c\u3002\u4e00\u4e2a\u64c5\u957f\u8bb2\u6545\u4e8b\u7684\u7ea2\u4eba\u53ef\u4ee5\u8ba9\u6d88\u8d39\u8005\u60f3\u8c61\u81ea\u5df1\u4f1a\u5982\u4f55\u4e0e\u4ea7\u54c1\u4e92\u52a8\u5e76\u4eb2\u8eab\u4f53\u9a8c\uff0c\u4ece\u800c\u521b\u9020\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n\n\n\n

\u201c\u76f4\u64ad\u201d\u5185\u5bb9\uff0c\u4e0e\u7535\u89c6\u5e7f\u544a\u6216\u7528\u6237\u751f\u6210\u7684\u5e7f\u544a\u4e0d\u540c\uff0c\u76f4\u64ad\u662f\u5b9e\u65f6\u7684\uff0c\u901a\u5e38\u5305\u62ec\u4e0e\u89c2\u4f17\u7684\u81ea\u53d1\u4e92\u52a8\u548c\u6709\u673a\u3001\u751f\u52a8\u7684\u65f6\u523b\u3002\u8fd9\u4e9b\u5143\u7d20\u5728\u5e38\u89c4\u5e7f\u544a\u4e2d\u662f\u4e0d\u5b58\u5728\u7684\uff0c\u8fd9\u4f7f\u5f97\u76f4\u64ad\u5bf9\u987e\u5ba2\u7279\u522b\u6709\u5438\u5f15\u529b\u3002\u76f4\u64ad\u6bd4\u4f20\u7edf\u5e7f\u544a\u66f4\u6709\u53ef\u80fd\u5f62\u6210\u8054\u7cfb\u6216\u7ebd\u5e26\uff0c\u54ea\u6015\u662f\u4e0e\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\u76f8\u6bd4\u8f83\uff08UGC\uff09\u3002<\/p>\n\n\n\n

\u8f6c\u5316\u7387<\/h4>\n\n\n\n
\"Directus<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u76f4\u64ad\u8d2d\u7269\u7684\u8f6c\u5316\u7387\u53ef\u4ee5\u9ad8\u8fbe30%\uff0c\u8fd9\u6bd4\u4e00\u822c\u7684\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\u7684\u9ad8\u51fa\u5341\u500d\u3002<\/a>\u76f4\u64ad\u8d2d\u7269\u7684\u52a8\u6001\u4e92\u52a8\u7279\u6027\u5141\u8bb8\u53ef\u89c6\u7684\u5b9e\u65f6\u4e92\u52a8\u548c\u4ea7\u54c1\u6f14\u793a\uff0c\u4f7f\u987e\u5ba2\u80fd\u591f\u505a\u51fa\u66f4\u660e\u667a\u7684\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n\n\n\n

\u4e3a\u4e86\u8fdb\u4e00\u6b65\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u54c1\u724c\u73b0\u5728\u66f4\u591a\u5730\u4e0e\u5fae\u578b\u89c4\u6a21\u7684\u7ea2\u4eba\u5408\u4f5c\u3002\u7814\u7a76\u8868\u660e\uff0c\u62e5\u6709\u8f83\u5c11\u7c89\u4e1d\u7684\u8f83\u5c0f\u7ea2\u4eba\u5728\u8fbe\u6210\u9500\u552e\u65b9\u9762\u66f4\u6709\u6548\uff0c\u8f6c\u5316\u7387\u6bd4\u5927\u578b\u7ea2\u4eba\u9ad8\u51fa\u4e00\u500d\u4ee5\u4e0a\u3002<\/a><\/p>\n\n\n\n

\u4f8b\u5982\uff0c ouTube\u5fae\u578b\u7ea2\u4eba\u7684\u8f6c\u5316\u7387\u4e3a0.5%\uff0c\u800c\u5927\u578b\u7ea2\u4eba\u7684\u8f6c\u5316\u7387\u4e3a0.2%\u3002<\/a><\/p>\n\n\n\n

\u6848\u4f8b\u7814\u7a76<\/h4>\n\n\n\n
Quivr<\/h5>\n\n\n\n
\"Directus<\/figure>\n\n\n\n

<\/p>\n\n\n\n

*\u25b2Picture from twilio<\/a>, copyright belongs to the original author*<\/h6>\n\n\n\n

\u5496\u5561\u5236\u9020\u5546Quivr\u5728Amazon Live\u4e0a\u9500\u552e\u4ea7\u54c1\u53d6\u5f97\u4e86\u663e\u8457\u6548\u679c\u3002\u8054\u5408\u521b\u59cb\u4ebaAsh Crawford\u5728\u81ea\u5df1\u7684\u540e\u9662\u4e3b\u6301\u4e86\u7b2c\u4e00\u6b21\u76f4\u64ad\u8d2d\u7269\uff0c\u8c08\u8bba\u54c1\u724c\u548c\u4ea7\u54c1\u8fd1\u4e00\u4e2a\u5c0f\u65f6\u3002\u5728\u76f4\u64ad\u540e\u768424\u5c0f\u65f6\u5185\uff0c\u54c1\u724c\u9500\u552e\u989d\u589e\u52a0\u4e86150%\u3002<\/a>\u81ea\u90a3\u4ee5\u540e\uff0cQuivr\u4e3e\u529e\u4e86\u5f00\u59cb\u4e3e\u529e\u66f4\u591a\u7684\u76f4\u64ad\u8d2d\u7269\u6d3b\u52a8\u3002<\/p>\n\n\n\n

Wayfair<\/h5>\n\n\n\n
\"Directus<\/figure>\n\n\n\n

<\/p>\n\n\n\n

*\u25b2Picture from Think with Google<\/a>, copyright belongs to the original author*<\/h6>\n\n\n\n

Wayfair\u7cbe\u5fc3\u6311\u9009\u4e8612\u4f4d\u5916\u90e8\u7ea2\u4eba\uff0c\u901a\u8fc7\u76f4\u64ad\u6d3b\u52a8\u5982Way Day\u548c\u70f9\u996a\u7814\u8ba8\u4f1a\u6765\u5c55\u793a\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002\u8fd9\u4e9b\u7ea2\u4eba\u80fd\u591f\u4e3a\u54c1\u724c\u63d0\u4f9b\u72ec\u7279\u7684\u4ea7\u54c1\u4f53\u9a8c\uff0c\u5e76\u901a\u8fc7\u4e2a\u4eba\u7279\u8272\u89e3\u8bfb\/\u8d4b\u4e88\u54c1\u724c\u66f4\u591a\u8272\u5f69\uff0c\u83b7\u5f97\u4e8618.5\u4e07\u6b21\u89c2\u770b\u548c2920\u4e07\u6b21\u5c55\u793a\uff0c<\/a>, \u6210\u529f\u5370\u8bc1\u4e86\u7ea2\u4eba\u7b56\u7565\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n

Bloomingdale’s<\/h5>\n\n\n\n
\"Directus<\/figure>\n\n\n\n

<\/p>\n\n\n\n

*\u25b2Picture from Smartzer<\/a>, copyright belongs to the original author*<\/h6>\n\n\n\n

Bloomingdale’s\u4e0e\u7ea2\u4eba\u5408\u4f5c\u4e3e\u529e\u4e8650\u591a\u6b21\u7684\u76f4\u64ad\u8d2d\u7269\u6d3b\u52a8\uff0c\u4ee5\u5efa\u7acb\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\u3002\u5728\u6700\u8fd1\u7684\u4e00\u6b21\u76f4\u64ad\u4e2d\uff0c\u4e13\u5bb6Maya\u8ba8\u8bba\u4e86Bloomingdale’s\u4ea7\u54c1\u7684\u597d\u5904\u5e76\u5206\u4eab\u4e86\u5979\u7684\u89c1\u89e3\u3002Maya\u4e0e\u89c2\u4f17\u7684\u4e92\u52a8\u4f7f\u4e70\u5bb6\u611f\u5230\u88ab\u91cd\u89c6\uff0c\u572825\u5206\u949f\u7684\u76f4\u64ad\u8d2d\u7269\u6d3b\u52a8\u4e2d\uff0c\u6709\u8d85\u8fc750\u4ef6\u5546\u54c1\u88ab\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u4e2d\u3002<\/a><\/p>\n\n\n\n

Naturality\u5c06\u4f1a\u662f\u60a8\u6700\u597d\u7684\u642d\u6863\uff01<\/h4>\n\n\n\n

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Naturality Digital\u4e0d\u4ec5\u662f\u8be5\u9886\u57df\u7684\u4e13\u5bb6\uff0c\u8fd8\u77e5\u9053\u5982\u4f55\u6700\u5927\u5316\u7ea2\u4eba\u8425\u9500\u7684\u6548\u7387\uff0c\u4ee5\u63d0\u5347\u54c1\u724c\u589e\u957f\u548c\u987e\u5ba2\u53c2\u4e0e\u5ea6\u3002\u6211\u4eec\u5e0c\u671b\u5e2e\u52a9\u60a8\u521b\u5efa\u53cd\u6620\u54c1\u724c\u4ef7\u503c\u7684\u6709\u5f71\u54cd\u529b\u7684\u5546\u4e1a\u7b56\u7565\uff0c\u5e76\u4e0e\u60a8\u7684\u987e\u5ba2\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\u3002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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