{"id":5156,"date":"2022-07-21T11:55:00","date_gmt":"2022-07-21T03:55:00","guid":{"rendered":"https:\/\/naturality.io\/%e4%bb%80%e4%b9%88%e6%a0%b7%e7%9a%84%e5%88%9b%e6%84%8f%e6%89%8d%e6%98%af%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e7%9a%84%e6%b5%81%e9%87%8f%e5%af%86%e7%a0%81\/"},"modified":"2026-01-25T04:30:41","modified_gmt":"2026-01-24T20:30:41","slug":"%e4%bb%80%e4%b9%88%e6%a0%b7%e7%9a%84%e5%88%9b%e6%84%8f%e6%89%8d%e6%98%af%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e7%9a%84%e6%b5%81%e9%87%8f%e5%af%86%e7%a0%81","status":"publish","type":"post","link":"https:\/\/naturality.io\/cn\/%e4%bb%80%e4%b9%88%e6%a0%b7%e7%9a%84%e5%88%9b%e6%84%8f%e6%89%8d%e6%98%af%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e7%9a%84%e6%b5%81%e9%87%8f%e5%af%86%e7%a0%81\/","title":{"rendered":"\u4ec0\u4e48\u6837\u7684\u521b\u610f\u624d\u662f\u793e\u4ea4\u5a92\u4f53\u7684\u6d41\u91cf\u5bc6\u7801"},"content":{"rendered":"\n<p>2022\u5e74\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u9009\u62e9\u793e\u4ea4\u5e73\u53f0\u4f5c\u4e3a\u54c1\u724c\u7a97\u53e3\uff0c\u6253\u9020\u4e13\u5c5e\u7684\u4f01\u4e1a\u6587\u5316\u3002\u5728\u8fd9\u4e2a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u65f6\u4ee3\uff0c\u4e0d\u8bba\u54c1\u724c\u8fd8\u662f\u53d7\u4f17\u90fd\u5728 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class=\"wp-block-heading\">\u5411\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u6295\u5176\u6240\u597d<\/h5>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2022\/07\/32fbca94-d0ea-4827-96a2-b1702f4a0287-scaled.jpg\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u5728\u521b\u610f\u5185\u5bb9\u8bbe\u8ba1\u4e4b\u524d\uff0c\u4e86\u89e3\u5927\u591a\u6570\u76ee\u6807\u53d7\u4f17\u7684\u5e73\u53f0\u559c\u597d\u81f3\u5173\u91cd\u8981\u3002\u4f60\u7684\u54c1\u724c\u521b\u610f\u9700\u8981\u9762\u5411\u4e0d\u540c\u5e73\u53f0\u7279\u6027\uff0c\u5b9a\u5236\u4e13\u5c5e\u5185\u5bb9\u7b56\u7565\u3002\u5982\u4eca\u5927\u591a\u6570\u54c1\u724c\u90fd\u8ba4\u8bc6\u5230\u53ea\u6709\u72ec\u7279\u7684\u521b\u610f\u5185\u5bb9\u80fd\u6301\u7eed\u6536\u83b7\u4e92\u52a8\u3002\u6b64\u5916\uff0c\u62e5\u6709\u4e00\u4e2a\u54c1\u724c\u53d7\u4f17\u7fa4\u53ef\u4ee5\u660e\u786e\u54c1\u724c\u5b9a\u4f4d\uff0c\u5411\u76ee\u6807\u53d7\u4f17\u6295\u653e\u7279\u5b9a\u5185\u5bb9\uff0c\u5c31\u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u7528\u6700\u6709\u5438\u5f15\u529b\u7684\u65b9\u5f0f\u5c55\u793a\u54c1\u724c\u521b\u610f\u3002 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title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u793e\u4ea4\u5a92\u4f53\u662f\u65b0\u5185\u5bb9\u4e0d\u65ad\u915d\u917f\u3001\u521b\u4f5c\u548c\u6d41\u884c\u7684\u5730\u65b9\u3002\u6d41\u91cf\u5bc6\u7801\u4e5f\u9690\u85cf\u5728\u8d8b\u52bf\u7684\u53d8\u5316\u91cc\uff0c\u5b83\u4e0d\u4ec5\u5e2e\u4f60\u62d3\u5bbd\u53d7\u4f17\u9762\uff0c\u8fd8\u53ef\u4ee5\u6839\u636e\u8d8b\u52bf\uff0c\u8fce\u5408\u70ed\u641c\uff0c\u8fd9\u6837\u65b0\u53d7\u4f17\u66f4\u5bb9\u6613\u53d1\u73b0\u54c1\u724c\u8425\u9500\u5185\u5bb9\u5e76\u4e3b\u52a8\u53c2\u4e0e\u8425\u9500\u4e2d\u3002\u4f8b\u5982Netflix\u5728Instagram\u4e0a\u5f88\u53d7\u6b22\u8fce\uff0c\u56e0\u4e3a\u4ed6\u4eec\u8fd0\u7528 meme \u8425\u9500\u7b56\u7565\uff0c\u5f88\u591a\u5173\u6ce8\u8005\u5728\u770b\u5230\u54c1\u724c\u7684\u521b\u610f\u540e\u4e3b\u52a8\u6a21\u4eff\uff0c\u5206\u4eab\u81ea\u5df1\u5236\u4f5c\u7684\u8868\u60c5\u5305\uff0c\u4e0d\u77e5\u4e0d\u89c9\u5730\u53c2\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\u4e2d\u3002 <a href=\"https:\/\/www.linkedin.com\/pulse\/meme-marketing-sustainable-tool-just-trend-ajinkya-padate\/\" target=\"_blank\" rel=\"noopener\">55% \u7684 13-35 \u5c81\u7684\u4eba\u6bcf\u5468\u53d1\u9001\u8868\u60c5\u5305\uff0c30% \u7684\u4eba\u6bcf\u5929\u53d1\u9001\u8868\u60c5\u5305<\/a> \u3002\u5982\u679c\u4ed6\u4eec\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u4e0a\u4f20\u64ad\u7684\u54c1\u724c\u521b\u610f\uff0c\u60f3\u8c61\u4e0b\u8fd9\u4f1a\u4ea7\u51fa\u591a\u4e48\u5de8\u91cf\u7684\u8425\u9500\u5185\u5bb9\uff01\u4eba\u4eec\u6765\u5230\u793e\u4ea4\u5a92\u4f53\u662f\u4e3a\u4e86\u653e\u677e\u548c\u9003\u79bb\u5fd9\u788c\u7684\u5de5\u4f5c\u751f\u6d3b\uff0c\u4ed6\u4eec\u559c\u6b22\u7528\u8868\u60c5\u5305\u5206\u4eab\u5fc3\u60c5\uff0c\u91ca\u653e\u538b\u529b\uff0c\u6beb\u65e0\u7591\u95ee\u8fd9\u662f\u54c1\u724c\u6536\u83b7\u70b9\u8d5e\u3001\u5206\u4eab\u548c\u8f6c\u53d1\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u6b64\u5916\uff0cmeme\u8425\u9500\u4f1a\u589e\u52a0\u54c1\u724c\u7206\u70b8\u5f0f\u4f20\u64ad\u7684\u51e0\u7387\uff0c\u5c24\u5176\u662f\u5f53\u4f60\u7684\u54c1\u724c\u7d27\u8ddf\u6f6e\u6d41\u8bdd\u9898\uff0c\u4e0d\u59a8\u5148\u5c1d\u8bd5\u5728\u4f60\u7684\u54c1\u724c\u53d7\u4f17\u7fa4\u91cc\u6295\u653ememe\u7d20\u6750\uff0c\u5f15\u5bfc\u53d7\u4f17\u6a21\u4eff\u4ea7\u751f\u4e92\u52a8\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u8d28\u91cf\u4f18\u5148<\/h5>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2022\/07\/ed727147-57db-41ac-bf98-acc111a154bd-scaled.jpg\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4ee5\u5f80\u4eba\u4eec\u8861\u91cf\u793e\u5a92\u8425\u9500\u6210\u6548\u65f6\uff0c\u4f1a\u5173\u6ce8\u53d1\u5e03\u4e86\u591a\u5c11\u5e26\u6709\u4e00\u5806\u4e3b\u9898\u6807\u7b7e\u7684\u89c6\u9891\uff0c\u4f46\u4e8b\u5b9e\u662f\uff0c\u4f18\u8d28\u7684\u521b\u610f\u9700\u8981\u6df1\u601d\u719f\u8651\uff0c\u65e8\u5728\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u6709\u6548\u4ef7\u503c\uff0c\u5185\u5bb9\u7684\u8d28\u91cf\u51b3\u5b9a\u4e86\u53d7\u4f17\u884c\u4e3a\u3002\u5185\u5bb9\u521b\u4f5c\u7684\u76ee\u7684\u5e94\u8be5\u662f\u53d1\u6325\u521b\u610f\u3001\u4ee5\u4fe1\u606f\u56fe\u8868\u6216\u56fe\u50cf\u3001\u89c6\u9891\u7684\u5f62\u5f0f\u5411\u53d7\u4f17\u5c55\u793a\u54c1\u724c\u72ec\u7279\u4ef7\u503c\uff0c\u7ed9\u4ed6\u4eec\u52a0\u5165\u53d7\u4f17\u7fa4\u548c\u6301\u7eed\u5173\u6ce8\u7684\u7406\u7531\u3002\u4f8b\u5982 <a href=\"https:\/\/naturality.io\/blog\/explainer-video-marketing\">\u89e3\u8bf4\u7c7b\u89c6\u9891<\/a> \uff0c\u5c55\u793a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u597d\u5904\u3001\u4fbf\u5229\u548c\u89e3\u51b3\u5b9e\u9645\u9700\u6c42\u7684\u4e00\u9762\uff0c\u800c\u4e0d\u662f\u5355\u7eaf\u5730\u6446\u5f04\u4ea7\u54c1\u5404\u4e2a\u53c2\u6570\u548c\u5927\u91cf\u5356\u70b9\u3002\u968f\u7740\u4eba\u4eec\u5bf9\u8bdd\u9898\u5173\u6ce8\u5ea6\u65f6\u957f\u7f29\u77ed\uff0c\u77ed\u89c6\u9891\u7684\u4f18\u52bf\u51f8\u663e\uff0c7-15\u79d2\u7684\u4f18\u8d28\u521b\u610f\u4e0d\u8bba\u662f\u89c2\u770b\u6b21\u6570\u8fd8\u662f\u8425\u9500\u6210\u6548\u90fd\u5b8c\u80dc\u201c\u6d41\u6c34\u8d26\u201d\u4e00\u6837\u7684\u957f\u89c6\u9891\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u660e\u786e\u54c1\u724c\u98ce\u683c\u8c03\u6027<\/h5>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2022\/07\/6843b4f6-39d3-4950-a756-326e9dc6f5d8-scaled.jpg\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5728\u521b\u4f5c\u5185\u5bb9\u65f6\uff0c\u4f60\u53ef\u4ee5\u4ece\u5176\u4ed6\u54c1\u724c\u4e2d\u6c72\u53d6\u7075\u611f\uff0c\u8fd9\u5f88\u597d\uff0c\u4f46\u4e00\u5473\u6a21\u4eff\uff0c\u7f3a\u4e4f\u521b\u9020\u529b\uff0c\u4f1a\u8ba9\u54c1\u724c\u6cbe\u4e0a\u6d53\u6d53\u7684\u5c71\u5be8\u98ce\u3002\u60f3\u8981\u6253\u9020\u4e13\u5c5e\u54c1\u724c\u98ce\u683c\uff0c\u5fc5\u987b\u91cd\u65b0\u5ba1\u89c6\u54c1\u724c\u7684\u4f7f\u547d\u3001\u4ef7\u503c\u89c2\u548c\u54c1\u724c\u8c03\u6027\u3002\u6839\u636e\u54c1\u724c\u4ef7\u503c\u89c2\u548c\u4e1a\u52a1\uff0c\u9488\u5bf9\u6027\u521b\u4f5c\u5185\u5bb9\u662f\u5f62\u6210\u98ce\u683c\u8c03\u6027\u7684\u7b2c\u4e00\u6b65\u3002\u4e00\u65e6\u786e\u5b9a\u4e86\u57fa\u8c03\uff0c\u5b83\u5c31\u662f\u54c1\u724c\u8425\u9500\u7684\u6307\u5bfc\u65b9\u9488\u3002\u4f8b\u5982\u6700\u53d7\u6b22\u8fce\u7684 TikToker\u4e4b\u4e00\uff0cKhaby Lame 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