{"id":5152,"date":"2022-06-19T19:46:15","date_gmt":"2022-06-19T11:46:15","guid":{"rendered":"https:\/\/naturality.io\/5%e4%b8%aa%e6%88%90%e5%8a%9f%e5%8f%91%e6%8c%a5%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e5%a8%81%e5%8a%9b%e7%9a%84%e5%93%81%e7%89%8c\/"},"modified":"2026-01-25T04:31:01","modified_gmt":"2026-01-24T20:31:01","slug":"5%e4%b8%aa%e6%88%90%e5%8a%9f%e5%8f%91%e6%8c%a5%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e5%a8%81%e5%8a%9b%e7%9a%84%e5%93%81%e7%89%8c","status":"publish","type":"post","link":"https:\/\/naturality.io\/cn\/5%e4%b8%aa%e6%88%90%e5%8a%9f%e5%8f%91%e6%8c%a5%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e5%a8%81%e5%8a%9b%e7%9a%84%e5%93%81%e7%89%8c\/","title":{"rendered":"5\u4e2a\u6210\u529f\u53d1\u6325\u793e\u4ea4\u5a92\u4f53\u5a01\u529b\u7684\u54c1\u724c"},"content":{"rendered":"\n

2022\u5e74\uff0c\u793e\u4ea4\u5a92\u4f53\u6210\u4e3a\u54c1\u724c\u8425\u9500\u5fc5\u9009\u9879\u3002\u5b83\u5728\u63d0\u5347\u54c1\u724c\u66dd\u5149\u3001\u56f4\u7ed5\u54c1\u724c\u5efa\u7acb\u9ad8\u7c98\u5ea6\u7528\u6237\u3001\u6269\u5927\u6f5c\u5728\u5ba2\u6237\u3001\u54c1\u724c\u4ea7\u54c1\u8c03\u7814\u7b49\u65b9\u9762\u4f5c\u7528\u660e\u663e\u3002\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u52a0\u5927\u5bf9\u793e\u5a92\u6295\u653e\u7684\u529b\u5ea6\uff0c\u9020\u6210\u54c1\u724c\u5728\u793e\u5a92\u6e20\u9053\u7684\u7ade\u4e89\u767d\u70ed\u5316\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u4ecd\u7136\u6709\u4e00\u4e9b\u54c1\u724c\u7a81\u51fa\u91cd\u56f4\uff0c\u5360\u636e\u4e86\u5934\u90e8\u5730\u4f4d\u3002<\/p>\n\n\n\n

\u8fd9\u4e9b\u54c1\u724c\u8fd0\u7528\u793e\u4ea4\u5a92\u4f53\u5438\u5f15\u53d7\u4f17\u7684\u7b56\u7565\u548c\u79d8\u8bc0\u662f\u4ec0\u4e48\u5462?<\/p>\n\n\n\n

\u7b54\u6848\u5c31\u9690\u85cf\u4ed6\u4eec\u7684\u8fd0\u8425\u7b56\u7565\u4e2d<\/p>\n\n\n\n

\u8bb2\u597d\u54c1\u724c\u6545\u4e8b<\/h5>\n\n\n\n

\"Directus
\u7b80\u5355\u6765\u8bf4\uff0c\u5c31\u662f\u6574\u5408\u6587\u6848\u3001\u56fe\u50cf\u3001\u89c6\u9891\u548c\u54c1\u724c\u56e0\u7d20\uff0c\u5728\u793e\u5a92\u5e73\u53f0\u8bb2\u597d\u4f60\u7684\u54c1\u724c\u6545\u4e8b\u3002\u4e00\u4e2a\u597d\u7684\u54c1\u724c\u6545\u4e8b\uff0c\u4f1a\u8ba9\u4eba\u4eec\u4ece\u5fc3\u7406\u4e0a\u4ee3\u5165\uff0c\u4e14\u89e6\u53d1\u6709\u7740\u60c5\u611f\u5171\u9e23\u7684\u573a\u666f\u3002\u8bb2\u597d\u54c1\u724c\u6545\u4e8b\uff0c\u5c31\u80fd\u5728\u53d7\u4f17\u4ea7\u751f\u9700\u6c42\u65f6\uff0c\u7b2c\u4e00\u65f6\u95f4\u51fa\u73b0\u5728\u4ed6\u4eec\u8054\u60f3\u4e2d\uff0c\u8fd9\u5c31\u662f\u60c5\u611f\u4ee3\u5165\u7684\u4f53\u73b0\uff0c\u76f8\u5e94\u5730\u53d7\u4f17\u7684\u5174\u8da3\u548c\u4e92\u52a8\u5ea6\u4e5f\u4f1a\u5927\u5e45\u63d0\u5347\u3002\u4ee5\u4e0b\u7684\u6848\u4f8b\u4f1a\u8ba9\u4f60\u6df1\u523b\u4e86\u89e3\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\u5bf9\u5b9e\u73b0\u54c1\u724c\u63d0\u5347\u7684\u91cd\u8981\u6027.<\/p>\n\n\n\n

Who Gives a Crap – \u72ec\u7279\u7684\u4fe1\u606f, \u975e\u51e1\u521b\u610f\u548c\u54c1\u724c\u8c03\u6027<\/h5>\n\n\n\n

\"Directus
\u4f60\u5173\u6ce8\u8fc7\u5e73\u5e73\u65e0\u5947\u7684\u65e5\u7528\u54c1\u5417\uff1f Who Gives a Crap<\/strong> \u5c31\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\u628a\u65e5\u5e38\u4f7f\u7528\u7684\u536b\u751f\u7eb8\u6253\u9020\u6210\u4e86\u7206\u6b3e\u3002\u8fd9\u662f\u4e00\u5bb6\u6765\u81ea\u6fb3\u5927\u5229\u4e9a\u7684\u521d\u521b\u4f01\u4e1a\uff0c\u81f4\u529b\u4e8e\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u7406\u5ff5\uff0c\u5f00\u53d1\u73af\u4fdd\u578b\u536b\u751f\u7eb8\u3002\u5728\u4ed6\u4eec\u7684\u793e\u4ea4\u8d26\u53f7\u4e0a\uff0c\u72ec\u7279\u7684\u6807\u8bed\u968f\u5904\u53ef\u89c1\u3002\u8bf8\u5982\u201cGood for your bum\u201d(\u5bf9\u4f60\u7684PP\u6709\u597d\u5904) \u7528\u8bd9\u8c10\u7684\u65b9\u5f0f\u52fe\u8d77\u7b11\u70b9\uff0c\u53c8\u6697\u793a\u4ea7\u54c1\u7c7b\u522b\uff0c\u4e00\u8bed\u53cc\u5173\u3002\u8fd9\u4e2a\u54c1\u724c\u5de7\u5999\u5730\u8fd0\u7528\u793e\u4ea4\u5a92\u4f53\u7b56\u7565,\u628a\u4eba\u4eec\u4e0d\u591a\u5173\u6ce8\u7684\u4ea7\u54c1,\u7528\u521b\u610f\u7684\u4fe1\u606f\u5efa\u7acb\u4ee3\u5165\u611f\uff0c\u6253\u9020\u72ec\u7279\u7684\u8c03\u6027\u3002\u5e7d\u9ed8\u8bd9\u8c10\u7684\u8bed\u8c03\u66f4\u5bb9\u6613\u8bf1\u53d1\u4e92\u52a8\uff0c\u54ea\u6015\u662f\u5173\u4e8e\u4fbf\u4fbf\u7684\u8bdd\u9898\u90fd\u53d8\u5f97\u6709\u8da3\u8d77\u6765\u3002\u5e73\u5e73\u65e0\u5947\u7684\u536b\u751f\u7eb8\uff0c\u5374\u8d4b\u4e88\u4e86\u54c1\u724c\u5e7d\u9ed8\u98ce\u8da3\u7684\u4e2a\u6027\uff0c\u8ba9\u53ef\u6301\u7eed\u7684\u7406\u5ff5\u6df1\u5165\u4eba\u5fc3\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u8bf4\u518d\u7b80\u5355\u4e0d\u8fc7\u7684\u4ea7\u54c1\u4e5f\u53ef\u4ee5\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\uff0c\u5f15\u8d77\u53d7\u4f17\u6781\u5927\u5173\u6ce8\uff0c\u5e76\u83b7\u5f97\u6210\u529f\u3002<\/p>\n\n\n\n

Chiquita Banana \u2013 \u65e0\u9650\u7684\u8868\u73b0\u5f62\u5f0f<\/h5>\n\n\n\n

\"Directus
\u5982\u679c\u4e0d\u662f\u4eb2\u773c\u6240\u89c1\uff0c\u4f60\u7edd\u5bf9\u60f3\u4e0d\u5230\u9999\u8549\u53ef\u4ee5\u6709\u8fd9\u4e48\u591a\u8868\u73b0\u5f62\u5f0f\u3002Chiquita Banana<\/strong> \u662f\u4e00\u4e2a\u53ef\u6301\u7eed\u53d1\u5c55\u7406\u5ff5\u63a8\u52a8\u7684\u54c1\u724c\uff0c\u65e8\u5728\u901a\u8fc7\u96c6\u7ea6\u5316\u751f\u4ea7\uff0c\u6301\u7eed\u4e3a\u793e\u533a\u63d0\u4f9b\u519c\u4ea7\u54c1\u3002\u8fdb\u5165\u4ed6\u4eec\u7684INS\u8d26\u6237\uff0c\u4f60\u4f1a\u88ab\u6ee1\u5c4f\u7684\u9999\u8549\u5143\u7d20\u201c\u4fe1\u606f\u8f70\u70b8\u201d\u3002\u4ece\u6587\u6848\u5230\u98ce\u683c\u8c03\u6027\uff0c\u4ed6\u4eec\u56f4\u7ed5\u4efb\u4f55\u4e00\u4e2a\u53ef\u4ee5\u8054\u60f3\u5230\u9999\u8549\u7684\u70b9\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\u3002\u51ed\u501f\u9875\u9762\u56fe\u5f62\u8bbe\u8ba1\uff0c\u9999\u8549\u7684\u5143\u7d20\u81ea\u7136\u5730\u878d\u5165\u8bae\u9898\uff0c\u6293\u4f4f\u4e86\u6f5c\u5728\u53d7\u4f17\u7684\u5173\u6ce8\uff0c\u4e0d\u65ad\u52a0\u6df1\u54c1\u724c\u5370\u8c61\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u65e0\u5f62\u7684\u8425\u9500\u6700\u597d\u7684\u3002<\/p>\n\n\n\n

Burger King \u2013 \u4e00\u6d41\u7684\u6f6e\u6d41\u5316\u6570\u5b57\u8425\u9500\u7b56\u7565<\/h5>\n\n\n\n

\"Directus
Burger King<\/strong> \u662f\u4e16\u754c\u4e0a\u6700\u5927\u7684\u6c49\u5821\u8fde\u9501\u54c1\u724c\u4e4b\u4e00\uff0c\u6bcf\u5929\u4e3a\u5168\u7403\u7ea61100\u4e07\u5ba2\u6237\u670d\u52a1\u3002\u5b83\u8fd0\u7528\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\uff0c\u5728TikTok\u548cINS\u5e73\u53f0\u4e0a,\u4e0d\u65ad\u5438\u5f15\u53d7\u4f17\uff0c\u6253\u9020\u53d7\u4f17\u7fa4\u5e76\u53d1\u5e03\u54c1\u724c\u76f8\u5173\u7684\u5185\u5bb9\u8fce\u5408\u5173\u6ce8\u8005\u3002\u6f6e\u6d41\u5316\u7b56\u7565\u8ba9\u8be5\u54c1\u724c\u5728\u6bcf\u4e2a\u70ed\u70b9\u4ea7\u751f\u65f6\u90fd\u80fd\u7b2c\u4e00\u65f6\u95f4\u8ddf\u8fdb\u3002\u4f8b\u5982Burger King\u66fe\u7ecf\u628a\u661f\u5ea7<\/a> \u7eb3\u5165\u5230\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\u4e2d\uff0c\u9488\u5bf9\u6bcf\u4e2a\u661f\u5ea7\u5bf9\u5e94\u4e2a\u6027\u5236\u9020\u8bdd\u9898\uff0c\u5438\u5f15\u5173\u6ce8\u8005\u53c2\u4e0e\u4e92\u52a8\u3002\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\uff0c\u620f\u5267\u6027\u662f\u6d41\u91cf\u5f15\u64ce\u3002\u75ab\u60c5\u671f\u95f4\uff0cBurger King\u5c55\u73b0\u6781\u9ad8\u7684\u8425\u9500\u667a\u6167\u3002\u4e00\u5ea6\u547c\u5401\u82f1\u56fd\u5f53\u5730\u6d88\u8d39\u8005\u53bb\u7167\u987e\u7ade\u4e89\u5bf9\u624b\u751f\u610f\u3002\u5e76\u5728\u90a3\u6761\u63a8\u6587\u91cc\u9644\u52a0\u4e86\u7c7b\u4f3c\u5957\u9910\u3002\u8fd9\u4e2a\u5e16\u5b50\u4e92\u52a8\u5ea6\u8f83\u4e4b\u4ee5\u5f80\u98d9\u5347200\u591a\u500d\u3002\u5c55\u793a\u4e86\u54c1\u724c\u4e0d\u4ee5\u9500\u552e\u4e3a\u4e2d\u5fc3\uff0c\u800c\u662f\u771f\u5fc3\u5173\u6ce8\u5ba2\u6237\u5229\u76ca\u548c\u884c\u4e1a\u53d1\u5c55\u7684\u201c\u5927\u5ea6\u201d\u3002\u4e00\u6d41\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7b56\u7565\u4e5f\u9700\u8981\u4e00\u6d41\u7684\u5546\u4e1a\u60c5\u6000\u652f\u6491\uff0c\u6211\u4eec\u5f88\u6b23\u8d4fBurger King\u7684\u8425\u9500\u65b9\u5f0f\u3002<\/p>\n\n\n\n

MySecretCase \u2013 \u6559\u80b2\u5f0f\u8425\u9500\uff0c\u8ba9\u4e0d\u53ef\u80fd\u6210\u4e3a\u53ef\u80fd<\/h5>\n\n\n\n

\"Directus
MySecretCase<\/strong>\u662f\u4e00\u4e2a\u4e13\u95e8\u4e3a\u5973\u6027\u63d0\u4f9b\u60c5\u8da3\u9970\u54c1\u7684\u54c1\u724c\uff0c\u5e76\u4e3a\u60c5\u4fa3\u63d0\u4f9b\u5404\u79cd\u6210\u4eba\u73a9\u5177\u3002\u901a\u5e38\u6765\u8bf4\uff0c\u5f53\u8c08\u5230\u6027\u7684\u8bdd\u9898\u65f6\uff0c\u4eba\u4eec\u4f1a\u56de\u907f\u6216\u907f\u514d\u5728\u516c\u5171\u573a\u5408\u8ba8\u8bba\uff0c\u5c24\u5176\u662f\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u3002\u90a3\u4e48\u8fd9\u4e2a\u54c1\u724c\u662f\u5982\u4f55\u5efa\u7acb\u53d7\u4f17\u7fa4\u5e76\u8ba9\u4eba\u4eec\u81ea\u613f\u53c2\u4e0e\u8ba8\u8bba\u7684\u5462\uff1fMySecretCase\u7528\u79d1\u5b66\u7684\u6001\u5ea6\u8bb2\u89e3\u6709\u5173\u6027\u5feb\u611f\u548c\u4eba\u4f53\u7684\u77e5\u8bc6\uff0c\u5e76\u5c06\u5a31\u4e50\u5c5e\u6027\u4f5c\u4e3a\u5176\u6838\u5fc3\u7406\u5ff5\u4e4b\u4e00\u3002\u793e\u4ea4\u5e73\u53f0\u4e0aMySecretCase\u4e0d\u76f4\u63a5\u5411\u89c2\u4f17\u9500\u552e\u4ea7\u54c1\uff0c\u800c\u662f\u5f15\u5bfc\u53d7\u4f17\u4e0e\u5185\u5bb9\u4ea7\u751f\u5171\u9e23\u3002\u5728Instagram\u4e0a\uff0cMySecretCase\u9875\u9762\u5728\u89c6\u89c9\u4e0a\u5177\u6709\u7f8e\u611f\uff0c\u6de1\u5316\u4ea7\u54c1\u672c\u8eab\uff0c\u4e0d\u7ed9\u4eba\u5e26\u6765\u6210\u4eba\u7528\u54c1\u7684\u5370\u8c61\u3002\u603b\u4f53\u800c\u8a00\uff0c\u4ed6\u4eec\u7684\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\u4e3b\u8981\u4ee5\u6559\u80b2\u3001\u80b2\u4eba\u548c\u5a31\u4e50\u4e3a\u4e3b\uff0c\u901a\u8fc7\u5438\u5f15\u89c2\u4f17\u5e76\u8ba9\u4ed6\u4eec\u5728\u60c5\u611f\u4e0a\u4fdd\u6301\u8054\u7cfb\uff0c\u8fd9\u4e2a\u54c1\u724c\u505a\u5230\u4e86\u4f20\u7edf\u8425\u9500\u7b56\u7565\u91cc\u505a\u4e0d\u5230\u7684\u4e8b\u3002\u53d7\u4f17\u4e5f\u4f1a\u56e0\u4e3a\u4ed6\u4eec\u7684\u60c5\u611f\u8054\u7cfb\u800c\u4fe1\u4efb\u54c1\u724c\u3002<\/p>\n\n\n\n

Chipotle- \u8bb2\u597d\u54c1\u724c\u6545\u4e8b\uff0c\u63d0\u5347\u54c1\u724c\u5b9a\u4f4d<\/h5>\n\n\n\n

\"Directus
Chipotle<\/strong> Chipotle \u662f\u4e00\u5bb6\u4eba\u6c14\u5f88\u9ad8\u7684\u58a8\u897f\u54e5\u7f8e\u98df\u8fde\u9501\u9910\u5385\u54c1\u724c\uff0c\u57fa\u4e8e\u201cFood with Integrity\u201d (\u505a\u826f\u5fc3\u98df\u54c1) \u7684\u7406\u5ff5\u548c\u54c1\u724c\u5b9a\u4f4d\u3002\u81ea\u521b\u529e\u7684 28 \u5e74\u6765\uff0c\u5728\u8425\u9500\u7b56\u7565\u65b9\u9762\u505a\u5f97\u975e\u5e38\u597d\u3002Chipotle \u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u4e00\u76f4\u4ee5\u5e97\u96c7\u5458\u548c\u987e\u5ba2\u505a\u4e3a\u54c1\u724c\u8425\u9500\u7b56\u7565\u4e2d\u5fc3\uff0c\u8fd9\u79cd\u7b56\u7565\u8d4b\u4e88\u54c1\u724c\u5f88\u591a\u201c\u4eba\u60c5\u5473\u201d\uff0c\u597d\u50cf\u8fd9\u5bb6\u5e97\u7684\u6bcf\u4e00\u6b3e\u7f8e\u98df\u90fd\u662f\u4e3a\u987e\u5ba2\u7cbe\u5fc3\u51c6\u5907\u7684\u4e00\u6837\u3002\u6b64\u5916\uff0cChipotle\u65f6\u5e38\u91c7\u7528\u5e7d\u9ed8\u65b9\u5f0f\u63d0\u5347\u4e92\u52a8\uff0c\u6bd4\u5982INS\u4e0a\u7684\u5e16\u5b50\u90fd\u5bcc\u542b\u81ea\u4e3b\u8425\u9500\u5143\u7d20 (meme strategy)\uff0c\u9f13\u52b1\u53d7\u4f17\u70b9\u8d5e\u8f6c\u53d1\u3002\u6b64\u5916\uff0cChipotle \u5bf9 TikTok \u4e0a\u7684\u70ed\u70b9\u6301\u7eed\u8ddf\u8fdb\uff0c\u8fd8\u4f1a\u7528\u77ed\u89c6\u9891\u521b\u610f\u5f15\u6d41\u3002Chipotle\u91c7\u53d6\u7684\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\u5927\u90fd\u6765\u81ea\u987e\u5ba2\u81ea\u8eab\u3001\u98df\u8c31\u751a\u81f3\u4e2a\u4eba\u4e0a\u4f20\u7684\u5185\u5bb9\u3002\u8fd9\u8bf4\u660e\uff0c\u4ee5\u987e\u5ba2\u4e3a\u4e2d\u5fc3\u521b\u9020\u8425\u9500\u5185\u5bb9\uff0c\u5f80\u5f80\u6210\u529f\u6982\u7387\u90fd\u5f88\u9ad8\u3002<\/p>\n\n\n\n

\u603b\u800c\u8a00\u4e4b<\/h5>\n\n\n\n

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