{"id":5120,"date":"2022-05-27T19:35:00","date_gmt":"2022-05-27T11:35:00","guid":{"rendered":"https:\/\/naturality.io\/%e4%bc%97%e7%ad%b9%e5%a6%82%e4%bd%95%e6%89%be%e5%87%86%e8%90%a5%e9%94%80%e7%9d%80%e5%8a%9b%e7%82%b9\/"},"modified":"2026-01-25T04:31:52","modified_gmt":"2026-01-24T20:31:52","slug":"%e4%bc%97%e7%ad%b9%e5%a6%82%e4%bd%95%e6%89%be%e5%87%86%e8%90%a5%e9%94%80%e7%9d%80%e5%8a%9b%e7%82%b9","status":"publish","type":"post","link":"https:\/\/naturality.io\/cn\/%e4%bc%97%e7%ad%b9%e5%a6%82%e4%bd%95%e6%89%be%e5%87%86%e8%90%a5%e9%94%80%e7%9d%80%e5%8a%9b%e7%82%b9\/","title":{"rendered":"\u4f17\u7b79\u5982\u4f55\u627e\u51c6\u8425\u9500\u7740\u529b\u70b9"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u6765\uff0c\u4f17\u7b79\u6210\u4e3a\u6570\u5b57\u8425\u9500\u65b0\u7684\u6d41\u91cf\u70ed\u8bcd\u3002\u65e0\u8bba\u662f\u6df1\u8015\u4f20\u7edf\u5e73\u53f0\u6ce8\u91cd\u94fa\u8d27\uff0c\u8fd8\u662f\u5bc4\u671b\u7cbe\u54c1\u9500\u552e\u7684\u521d\u521b\u4f01\u4e1a\uff0c\u90fd\u5e0c\u671b\u901a\u8fc7\u4f17\u7b79\u6a21\u5f0f\uff0c\u4e3a\u54c1\u724c\u6ce8\u5165\u65b0\u6d3b\u529b\u3002<\/p>\n\n\n\n<p>10\u5e74\u524d\u5174\u8d77\u7684\u8de8\u5883\u5e73\u53f0\uff0c\u9488\u5bf9\u7684\u662f\u6210\u719f\u4ea7\u54c1\u7684\u7ebf\u4e0a\u9500\u552e\u3002\u4f20\u7edf\u7535\u5546\u628a\u7ebf\u4e0b\u6210\u719f\u7684\u4ea7\u54c1\u9500\u552e\u4f53\u7cfb\u8fc1\u79fb\u81f3\u7ebf\u4e0a\uff0c\u52a0\u4e4b\u5feb\u6377\u4fbf\u5229\u7684\u7269\u6d41\uff0c\u4f18\u4e8e\u7ebf\u4e0b\u6e20\u9053\u7684\u9ad8\u6027\u4ef7\u6bd4\u548c\u66f4\u4f4e\u8fd0\u8425\u6210\u672c\u6765\u62a2\u5360\u5e02\u573a\u4efd\u989d\u3002\u800c\u4f17\u7b79\u5219\u8ba9\u54c1\u724c\u7684\u65b0\u5546\u54c1\u53d1\u5e03\u6253\u5f00\u4e86\u5168\u65b0\u7684\u5e02\u573a &#8211; \u4e0d\u4ec5\u4ea7\u54c1\u8bbe\u8ba1\u53cd\u9988\u76f4\u63a5\u6765\u81ea\u6d88\u8d39\u7aef\uff0c\u8fd8\u4ee5\u83b7\u5f97\u6700\u521d\u76ee\u6807\u53d7\u4f17\u548c\u63a5\u53d7\u8d44\u52a9\u4e3a\u76ee\u7684\u3002<\/p>\n\n\n\n<p>\u5f53\u5e02\u573a\u9971\u548c\u540e\uff0c\u5982\u4f55\u907f\u514d\u884c\u4e1a\u5185\u5377\uff0c\u9020\u6210\u4ef7\u683c\u6218\u6076\u6027\u5faa\u73af\u662f\u6240\u6709\u7535\u5546\u4f01\u4e1a\u4e0d\u5f97\u4e0d\u9762\u4e34\u7684\u6311\u6218 &#8211; <strong><a href=\"https:\/\/www.ecommerce-nation.com\/how-use-crowdfunding-launch-ecommerce-store\/\" target=\"_blank\" rel=\"noopener\">\u53d1\u6398\u65b0\u7684\u8d5b\u9053\uff0c\u5b9e\u73b0\u5f2f\u9053\u8d85\u8f66\u624d\u662f\u6700\u4f18\u89e3<\/a>\u3002<\/strong><\/p>\n\n\n\n<p>\u7ed3\u8bba\uff1f\u4e0d\u662f\u6bcf\u4e2a\u4f17\u7b79\u9879\u76ee\u90fd\u4f1a\u6210\u529f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2022\/05\/1fc77250-8251-4309-b915-30084793c66e.png\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">*\u25b2\u6570\u636e\u6765\u81ea\u4e8e <a href=\"https:\/\/www.fundera.com\/resources\/crowdfunding-statistics#:~:text=6.-,22.4%2525%2520is%2520the%2520average%2520success%2520rate%2520of%2520crowdfunding%2520campaigns.,campaigns%2520is%2520a%2520scant%252022.4%2525\" target=\"_blank\" rel=\"noopener\">fundera<\/a>\uff0c\u7248\u6743\u5c5e\u4e8e\u539f\u4f5c\u8005*<\/h6>\n\n\n\n<p>\u9020\u6210\u4f17\u7b79\u5931\u8d25\u5927\u90e8\u5206\u90fd\u6e90\u4e8e\u54c1\u724c\u5bf9\u4e8e\u4f17\u7b79\u8fd0\u4f5c\u6a21\u5f0f\u4e0d\u719f\u6089\u3002\u4f17\u7b79\u9664\u4e86\u9700\u8981\u62e5\u6709\u7279\u5b9a\u7684\u6295\u8d44\u8005\u3001\u6253\u7834\u5e38\u89c4\u7684\u4ea7\u54c1\u548c\u5b8c\u5584\u7684\u5e02\u573a\u8c03\u7814\u5916\uff0c\u6700\u91cd\u8981\u7684\u662f<a href=\"https:\/\/www.floship.com\/blog\/_why-crowdfunding-campaigns-fail\/ \" target=\"_blank\" rel=\"noopener\">\u201c\u600e\u4e48\u8ba9\u76ee\u6807\u53d7\u4f17\u5f97\u5230\u6700\u4e00\u624b\u4fe1\u606f\u3002\u201d<\/a><\/p>\n\n\n\n<p>\u4f17\u7b79\u8981\u505a\u7684\u662f\u53d1\u73b0\u9700\u6c42\u521b\u9020\u89e3\u51b3\u65b9\u6848\u800c\u975e\u53d1\u73b0\u9700\u6c42\u641c\u7d22\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u5e02\u573a\u662f\u7a33\u5b9a\u7684\uff0c\u5dee\u5f02\u53ea\u662f\u76f8\u5bf9\u7684\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u5982\u4f55\u5728\u7a33\u5b9a\u7684\u9700\u6c42\u73af\u5883\u4e2d\u8ffd\u6c42\u76f8\u5bf9\u7684\u5dee\u5f02\u5316\u65b9\u6848?<\/h5>\n\n\n\n<p><strong>\u25b8\u25b8\u901a\u8fc7\u6570\u5b57\u8425\u9500\u624b\u6bb5\u7cbe\u51c6\u8986\u76d6\u53d7\u4f17\u7fa4\uff0c\u7b80\u5316\u5e76\u52a0\u5feb2C\u4e92\u52a8\u6d41\u7a0b\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2022\/05\/d464e63c-7b6e-4e1a-8545-50b9e8e43fc6.png\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>1. <strong>Digital Marketing<\/strong>\uff1a\u4ee5\u5f80\u72ec\u7acb\u7ad9+Facebook\u7684\u51fa\u5355\u6a21\u5f0f\u5f97\u5230\u7684\u8f6c\u5316\u5927\u591a\u6765\u81ea\u4e8e\u51b2\u52a8\u6027\u8d2d\u4e70\uff0c\u53ea\u8981\u548c\u5174\u8da3\u7231\u597d\u76f8\u5173\uff0c\u5355\u4ef7\u4e0d\u9ad8\u7684\u4ea7\u54c1\uff0c\u8f6c\u5316\u90fd\u4e0d\u9519\u3002\u800c\u4f17\u7b79\u4ea7\u54c1\u5355\u4ef7\u8f83\u9ad8\uff0c\u5c24\u5176\u8fd1\u5e74\u6765\u9690\u79c1\u653f\u7b56\u7684\u5173\u6ce8\u63d0\u5347\uff0c\u5e73\u53f0\u4e4b\u95f4\u6570\u636e\u53cd\u9988\u7684\u4e22\u5931\u6982\u7387\uff0cFacebook\u7684\u76f4\u63a5\u8f6c\u5316\u90fd\u4e0d\u4f1a\u592a\u597d\u3002\u56e0\u6b64\uff0c\u8fd9\u65f6\u5019\u5229\u7528\u4f17\u7b79\u6253\u5934\uff0c\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u53ef\u4ee5\u589e\u52a0\u8425\u9500\u6f0f\u6597\u4e0a\u7aef\u6d41\u91cf\uff0c\u52a0\u4ee5\u5e7d\u9ed8\u4e14\u5f15\u4eba\u5165\u80dc\u7684\u89c6\u9891\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\uff0c\u4f53\u73b0\u54c1\u724c\u4ef7\u503c\u3002\u53ea\u8981\u8986\u76d6\u7cbe\u51c6\uff0c\u4e00\u6837\u53ef\u4ee5\u589e\u52a0\u8f6c\u5316\u3002Google Ads\u867d\u591a\u9002\u75282B\u884c\u4e1a\uff0c\u51ed\u81ea\u8eab\u4f18\u52bf\uff0c\u4e5f\u80fd\u8fbe\u5230\u4e0d\u540c\u7684\u8425\u9500\u76ee\u7684\u3002\u4e24\u8005\u76f8\u8f85\u76f8\u6210\u53ef\u4ee5\u52a0\u5927\u8f6c\u5316\u673a\u7387\u3002<\/p>\n\n\n\n<p>2. <strong>\u4e92\u52a8<\/strong>\uff1a\u5728\u7ad9\u5185\u548cFacebook &amp; Instagram\u7b49\u5e73\u53f0\u79ef\u6781\u4e3b\u52a8\u5730\u548c\u652f\u6301\u8005\u4eec\u4e92\u52a8\u4ea4\u6d41\uff0c\u786e\u4fdd\u4e0e\u6bcf\u4e00\u4f4d\u6f5c\u5728\u5ba2\u6237\u4fdd\u6301\u6709\u6548\u4e14\u53ca\u65f6\u7684\u6c9f\u901a\u3002\u7279\u522b\u662f\u4f17\u7b79\u5e73\u53f0\u53d7\u4f17\u5173\u5fc3\u7684\u5185\u5bb9\uff0c\u5982\u8bbe\u8ba1\u56e2\u961f\uff0c\u91cf\u4ea7\u8ba1\u5212\uff0c\u751f\u4ea7\u6d41\u7a0b\u548c\u8fdb\u5ea6\u628a\u63a7\u7b49\u65b9\u9762\uff0c\u6700\u5bb9\u6613\u88ab\u5ffd\u7565\u3002\u5728\u6536\u96c6\u7ec6\u5206\u7279\u5f81\u6570\u636e\uff0c\u53d1\u9001\u90ae\u4ef6\u8c03\u67e5\uff0c\u5f97\u5230\u7b2c\u4e00\u624b\u53cd\u9988\u540e\uff0c\u4e5f\u80fd\u7cbe\u51c6\u5b9a\u4f4d\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>\u4f17\u7b79\u9700\u8981\u53d6\u5f97\u548c\u53d7\u4f17\u5171\u9e23\u3002\u7cbe\u51c6\u8986\u76d6\u53d7\u4f17\u7684\u540c\u65f6\uff0c\u6ce8\u91cd\u52a0\u5feb\u4fe1\u606f\u6d41\u901a\uff0c\u4e3a\u652f\u6301\u8005\u4eec\u63d0\u4f9b\u6700\u65b0\u8d44\u8baf\u3002\u9ad8\u6548\u5feb\u6377\u7684\u4e92\u52a8\u83b7\u53d6\u6570\u636e\u53cd\u9988\uff0c\u4ea7\u54c1\u624d\u80fd\u4f53\u73b0\u51fa\u5dee\u5f02\u5316\uff0c\u5177\u5907\u76f8\u5bf9\u4f18\u52bf\u3002\u4f8b\u5982\u9002\u914d\u4e0d\u540c\u8f6c\u5316\u9636\u6bb5\u7684\u53d7\u4f17\u7fa4\uff0c\u964d\u4f4eACOS\uff0c\u63d0\u9ad8\u8f6c\u5316\u7b49\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u627e\u5bfb\u8425\u9500\u624b\u6bb5\u52a8\u6001\u53d8\u5316\u7684\u5e73\u8861<\/h5>\n\n\n\n<p><strong>\u25b8\u25b8\u76ee\u6807\u53d7\u4f17\u7684\u884c\u4e3a\u53cd\u5e94\u9700\u6c42\u53d8\u5316\uff0c\u628a\u63e1\u53d8\u5316\u5e73\u8861\uff0c\u63d0\u9ad8\u8f6c\u5316\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/naturality.io\/wp-content\/uploads\/2022\/05\/68385116-a342-45f5-a371-680794ed250a.png\" alt=\"Directus Image\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u53d7\u4f17\u5728\u7535\u5546\u5e73\u53f0\u641c\u7d22\uff0c\u9700\u6c42\u786e\u5b9a\uff0c\u66f4\u52a0\u5bb9\u6613\u8fbe\u6210\u8f6c\u5316\u3002\u4f46\u4f17\u7b79\u4e0d\u63d0\u4f9b\u5339\u914d\u9700\u6c42\u7684\u6210\u719f\u4ea7\u54c1\uff0c\u610f\u5473\u7740\u8425\u9500\u624b\u6bb5\u9700\u8981\u7784\u51c6\u6f0f\u6597\u524d\u6bb5\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u4e92\u52a8\u53cd\u9988\u8868\u73b0\u51fa\u76ee\u6807\u53d7\u4f17\u591a\u6837\u5316\u3002\u4f17\u7b79\u9879\u76ee\u53ef\u4ee5\u7ed9\u591a\u6837\u5316\u9700\u6c42\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u3002\u70ed\u8877\u4e8e\u6237\u5916\u88c5\u9970\u7684\u4eba\u7fa4\u4e5f\u4f1a\u5173\u6ce8\u5582\u9e1f\u5668\u4e00\u6837\u3002\u5982\u4f55\u9488\u5bf9\u4ea7\u54c1\u5728\u6ee1\u8db3\u8fd9\u7c7b\u4eba\u7fa4\u9700\u6c42\u65b9\u9762\u505a\u597d\u8425\u9500\uff0c\u5982\u4f55\u6539\u8fdb\u4ea7\u54c1\u8bbe\u8ba1\u548c\u529f\u80fd\u6765\u8fce\u5408\u8fd9\u90e8\u5206\u5ba2\u6237\u7fa4\uff0c\u8bf8\u5982\u6b64\u7c7b\u7684\u95ee\u9898\uff0c\u90fd\u9700\u8981\u57fa\u4e8e\u53ef\u91cf\u5316\u6570\u636e\u7684\u56de\u590d\u3002<\/p>\n\n\n\n<p>\u5229\u7528\u6570\u5b57\u8425\u9500\u624b\u6bb5\u5f97\u5230\u6709\u6548\u6570\u636e\uff0c\u627e\u5230\u4ea7\u54c1\u8425\u9500\u7740\u529b\u70b9\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u4f17\u7b79\u652f\u6301\u8005\u9a8c\u8bc1\uff0c\u6216\u901a\u8fc7<a href=\"https:\/\/rice-inc.net\/ethical-influencer\/article\/1477\/\" target=\"_blank\" rel=\"noopener\">\u7f51\u7ea2\u53e3\u7891\u5ba3\u4f20<\/a>\uff0c\u90fd\u662f\u54c1\u724c\u5728\u524d\u671f\u7684\u4f4e\u6210\u672c\u5e02\u573a\u9a8c\u8bc1\u6d4b\u8bd5\u3002\u8fd9\u5bf9\u540e\u7eed\u4ea7\u54c1\u63a8\u51fa\uff0c\u63d0\u5347\u9500\u91cf\u4e43\u81f3\u4e8e\u6253\u9020\u4e00\u6574\u4e2a\u54c1\u724c\u5782\u76f4\u7c7b\u76ee\u90fd\u81f3\u5173\u91cd\u8981\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60f3\u77e5\u9053\u5982\u4f55\u505a\u597d\u4f17\u7b79\u9879\u76ee\uff0c\u5148\u6765\u4e86\u89e3\u4e0b\u8425\u9500\u4fa7\u91cd\u70b9\uff1f<\/p>\n","protected":false},"author":1,"featured_media":4494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts\/5120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/comments?post=5120"}],"version-history":[{"count":2,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts\/5120\/revisions"}],"predecessor-version":[{"id":5368,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts\/5120\/revisions\/5368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/media\/4494"}],"wp:attachment":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/media?parent=5120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/categories?post=5120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/tags?post=5120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}