{"id":11928,"date":"2026-07-24T13:54:37","date_gmt":"2026-07-24T05:54:37","guid":{"rendered":"https:\/\/naturality.io\/?p=11928"},"modified":"2026-07-24T14:28:35","modified_gmt":"2026-07-24T06:28:35","slug":"shijiebei-x-primechaijiexiaofeidianzidapinpaidedulizhandafa-2","status":"publish","type":"post","link":"https:\/\/naturality.io\/cn\/shijiebei-x-primechaijiexiaofeidianzidapinpaidedulizhandafa-2\/","title":{"rendered":"Nike\u53c8\u8d62\u4e86\uff1f\u5404\u54c1\u724c\u7684\u4e16\u754c\u676f\u573a\u5916\u7684\u8425\u9500\u5927\u6218"},"content":{"rendered":"\n

2026\u4e16\u754c\u676f\u7ed3\u675f\u4e86\u3002 <\/p>\n\n

\u9664\u4e86\u8d5b\u573a\u4e0a\u7684\u51a0\u519b\u4e4b\u4e89\uff0c\u4eca\u5e74\u573a\u5916\u7684Marketing\u5927\u6218\u4e5f\u975e\u5e38\u7cbe\u5f69\u3002 <\/p>\n\n

\u81ea\u7136\u6027\u8425\u9500<\/a>\u5e2e\u4f60\u7b5b\u9009\u51fa\u4eca\u5e74\u4e16\u754c\u676f\u8425\u9500\u5927\u6218\u4e2d\uff0c\u6700\u503c\u5f97\u4e00\u770b\u7684\u51e0\u4e2a\u54c1\u724c\uff1aNike\u3001OpenAI\u3001Adidas\u3001Heinz\u3002\u6709\u610f\u601d\u7684\u662f\uff1aOpenAI\u9760\u6885\u897f\u5728\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u4e0a\u5236\u9020\u4e86\u5de8\u5927\u8bdd\u9898\uff0c\u4f46\u8981\u8bba\u5e7f\u544a\u521b\u610f\u548c\u54c1\u724c\u8bb0\u5fc6\uff0cNike \u4f9d\u7136\u662f\u4eca\u5e74\u6700\u6700\u5927\u8d62\u5bb6\u3002<\/p>\n\n

1. NIKE<\/strong>: RIP The Script<\/strong><\/h4>\n\n
\"\"<\/figure>\n\n
\u25b2 \u56fe\u7247\u6765\u6e90: <\/em>Nike – YouTube\u9891\u9053<\/h6>\n\n

\u4f60\u4ee5\u4e3a\u4e16\u754c\u676f\u5df2\u7ecf\u591f\u75af\u4e86\u5417\uff1f\u8010\u514b\u7684\u5e7f\u544a\u53ea\u6709\u66f4\u75af\u3002 <\/p>\n\n

\u8010\u514b\u4eca\u5e74\u8bf7\u6765\u4e86\u5305\u62ecC\u7f57\uff0c\u59c6\u5df4\u4f69\uff0c\u54c8\u5170\u5fb7\u5728\u5185\u7684\u8d85\u8fc730\u4f4d\u7403\u661f\uff0c\u642d\u914dLISA\uff0c\u91d1\u00b7\u5361\u6234\u73ca\u548c\u4e00\u4f17\u5a31\u4e50\u5708\u540d\u6d41\uff0c\u5168\u529b\u6253\u9020\u4e86\u4e00\u6761\u516d\u5206\u949f\u7684\u8d85\u957f\u4e16\u754c\u676f\u5e7f\u544a\uff08\u9e21\u98de\u72d7\u8df3\u7248\uff09\u3002<\/p>\n\n

\u9635\u5bb9\u5df2\u7ecf\u75af\u72c2\uff0c\u6ca1\u60f3\u5230\u5185\u5bb9\u66f4\u75af\u72c2\u3002<\/p>\n\n

\"\"<\/figure>\n\n
\"\"<\/figure>\n\n
\u25b2 \u56fe\u7247\u6765\u6e90: <\/em>Nike – YouTube\u9891\u9053<\/h6>\n\n

\u5f53\u8fd9\u4e48\u591a\u4e0d\u540c\u961f\u4f0d\u4e4b\u95f4\u7684\u8fd0\u52a8\u5458\u805a\u96c6\u5728\u4e00\u8d77\u62cd\u8db3\u7403\u5e7f\u544a\uff0c\u4f60\u8fd8\u6307\u671b\u4ed6\u4eec\u8001\u8001\u5b9e\u5b9e\u62cd\u5e7f\u544a\uff1f\u4e0d\u5b58\u5728\u7684\u3002\u4ed6\u4eec\u5e72\u8106\u628a\u628a\u7403\u8d5b\u201c\u642c\u201d\u8fdb\u4e86\u7535\u89c6\u53f0\u5927\u697c\u91cc\uff0c\u4ece\u65b0\u95fb\u76f4\u64ad\u95f4\u5230\u7efc\u827a\u6444\u5f71\u68da\uff0c\u4ece\u529e\u516c\u5ba4\u5230\u7535\u68af\u95f4\uff0c\u4ed6\u4eec\u5728\u4e0d\u540c\u8282\u76ee\uff0c\u4e0d\u540c\u7f6e\u666f\uff0c\u4e0d\u540c\u697c\u5c42\u4e4b\u95f4\u968f\u5730\u5927\u5c0f\u8e22\uff01 <\/p>\n\n

\u56e0\u4e3a\u2014\u2014\u6ca1\u6709\u4ec0\u4e48\u955c\u5934\u80fd\u6846\u4f4f\u8fd0\u52a8\u5458\u5bf9\u8e22\u7403\u7684\u6267\u7740\uff0c\u66f4\u6ca1\u6709\u4ec0\u4e48\u5267\u60c5\u80fd\u5de6\u53f3\u8db3\u7403\u6bd4\u8d5b\u7684\u70ed\u8840\u3002\u8db3\u7403\u6bd4\u8d5b\u6700\u5927\u7684\u9b45\u529b\u6216\u8bb8\u5c31\u5728\u4e8e\u2014\u2014\u8c01\u90fd\u522b\u60f3\u63d0\u524d\u5199\u597d\u7ed3\u5c40\u3002 <\/p>\n\n

\u6211\u4eec\u5c31\u662f\u8981\u8e22\u788e\u5267\u672c\u3002\u8fd9\u591f\u4e0d\u591f \u201cJust Do It\u201d\uff1f <\/p>\n\n

\"\"<\/figure>\n\n
\u25b2 \u56fe\u7247\u6765\u6e90: Nike – YouTube\u9891\u9053<\/em><\/em><\/h6>\n\n

2. Adidas: \u6000\u65e7\u7684\u8857\u5934\u7cbe\u795e<\/strong><\/h4>\n\n
\"\"<\/figure>\n\n
\u25b2\u56fe\u7247\u6765\u6e90: Adidas – YouTube\u9891\u9053<\/em><\/em><\/h6>\n\n

\u867d\u7136\u9694\u58c1\u8010\u514b\u7684\u7403\u661f\u9635\u5bb9\u52a0\u8d77\u6765\u53ef\u4ee5\u518d\u8e22\u4e00\u573a\u4e16\u754c\u676f\uff0c\u4f46\u662f\u4ed6\u4eec\u6ca1\u6709\u6885\u897f\uff01\u56e0\u4e3a\u6885\u897f\u4eca\u5e74\u5728\u963f\u8fea\u8fbe\u65af\u8fd9\u91cc\uff01<\/p>\n\n

\u963f\u8fea\u8fbe\u65af\u7684\u4e16\u754c\u676f\u5e7f\u544a\u4e00\u6539\u5f80\u65e5\u5e38\u6001\uff0c\u7528\u6000\u65e7\u7684\u89c6\u89c9\u6548\u679c\uff0c\u5c06\u91cd\u70b9\u56de\u5f52\u5230\u8db3\u7403\u9c9c\u5c11\u88ab\u63d0\u53ca\u7684\u201c\u8857\u5934\u7cbe\u795e\u201d\u4e4b\u4e0a\u3002<\/p>\n\n

\u5e7f\u544a\u8bf7\u6765\u751c\u8336\u4e3b\u6f14\uff0c\u6885\u897f\u3001\u8d1d\u6797\u5384\u59c6\u3001\u8fd8\u6709\u4e16\u754c\u676f\u51a0\u519b\u961f\u4f0d\u7684\u8d85\u7ea7\u65b0\u4eba\u4e9a\u9a6c\u5c14\u5ba2\u4e32\uff0c\u901a\u8fc7\u6280\u672f\u624b\u6bb5\u91cd\u73b0\u4e86\u5e74\u8f7b\u65f6\u5019\u7684\u9f50\u8fbe\u5185\u3001\u8d1d\u514b\u6c49\u59c6\u7b49\u4f20\u5947\u4eba\u7269\u5728\u4ed6\u4eec\u9ec4\u91d1\u5e74\u4ee3\u7684\u6a21\u6837\u3002 <\/p>\n\n

\"\"<\/figure>\n\n
\"\"<\/figure>\n\n
\"\"<\/figure>\n\n
\u25b2\u56fe\u7247\u6765\u6e90: Adidas – YouTube\u9891\u9053<\/em><\/em><\/h6>\n\n

\u60c5\u6000\u6709\u4f59\uff0c\u4f46\u8bb0\u5fc6\u70b9\u548c\u4f20\u64ad\u5ea6\u5374\u7565\u663e\u4e0d\u8db3\u3002<\/p>\n\n

\u56de\u5f52\u8857\u5934\u7cbe\u795e\u7684\u52bf\u5934\u867d\u597d\uff0c\u4f46\u6216\u8bb8\u5bf9\u89c2\u4f17\u800c\u8a00\u6709\u4e9b\u63a8\u5e7f\u4e0d\u5f00\u4e86\u3002<\/p>\n\n

\u5982\u679c\u5355\u7eaf\u4ee5YouTube\u89c2\u770b\u6b21\u6570\u8861\u91cf\uff0c\u80dc\u8d1f\u76f8\u5f53\u660e\u663e\u3002 <\/p>\n\n

\u622a\u6b62\u76ee\u524d\u7684\u5b98\u53f7\u6570\u636e\uff0cNike\u7684\u4e16\u754c\u676f\u5e7f\u544a\u5df2\u7ecf\u8d85\u8fc7\u4e8680M\u7684\u89c2\u770b\uff0c\u76f8\u6bd4\u4e4b\u4e0b\uff0cAdidas\u7684\u4e16\u754c\u676f\u5e7f\u544a\u4ec5\u67098.6M\u7684\u89c2\u770b\u91cf\u3002<\/strong><\/p>\n\n

3. OpenAI: \u67d3\u53d1\u5417\uff1f\u7528 #\u6885\u897f\u6a21\u5f0f <\/strong><\/h4>\n\n

\u4eca\u5e74\u7684\u6885\u897f\u8fd8\u633a\u5fd9\u3002\u9664\u4e86\u5728\u963f\u8fea\u8fbe\u65af\u5ba2\u4e32\u4ee5\u5916\uff0c\u8fd8\u62c5\u4efb\u4e86 OpenAI \u7684\u4e16\u754c\u676f\u4ee3\u8a00\u4eba\u3002<\/p>\n\n

OpenAI \u57282026\u5e74\u4e16\u754c\u676f\u671f\u95f4\u63a8\u51fa\u4e86\u8fc4\u4eca\u4e3a\u6b62\u6700\u5927\u89c4\u6a21\u7684\u6d88\u8d39\u8005\u8425\u9500 Campaign\uff0c\u9080\u8bf7\u6885\u897f\u62c5\u4efbChatGPT\u7684\u5168\u7403\u5f62\u8c61\u4ee3\u8a00\u4eba\u3002<\/p>\n\n

\u6d3b\u52a8\u4e8e\u4e16\u754c\u676f\u5f00\u5e55\u4e0a\u7ebf\uff0c\u6885\u897f\u5148\u793a\u8303\u4e86\u4e00\u6b21\u300cMessi Mode\u300d\u2014\u2014\u7528 ChatGPT \u628a\u81ea\u5df1\u7684\u5934\u53d1\u67d3\u6210\u963f\u6839\u5ef7\u56fd\u65d7\u7684\u84dd\u767d\u914d\u8272\u3002 <\/p>\n\n

\"\"<\/figure>\n\n
\u25b2 \u56fe\u7247\u6765\u6e90: <\/em>OpenAI Instagram<\/h6>\n\n

\u63a5\u7740\uff0cOpenAI \u5e72\u8106\u628a\u6885\u897f\u4f7f\u7528\u7684 Prompt \u516c\u5f00\uff0c\u8ba9\u6240\u6709\u7403\u8ff7\u90fd\u80fd\u4e00\u952e\u751f\u6210\u5c5e\u4e8e\u81ea\u5df1\u7684\u300c\u56fd\u5bb6\u961f\u53d1\u8272\u300d\u3002<\/p>\n\n

\u4e0e\u5176\u82b1\u5927\u91cf\u7bc7\u5e45\u89e3\u91ca ChatGPT \u80fd\u505a\u4ec0\u4e48\uff0cOpenAI \u9009\u62e9\u8ba9\u6570\u767e\u4e07\u7403\u8ff7\u4eb2\u81ea\u4f53\u9a8c AI \u7684\u4e50\u8da3\u3002<\/p>\n\n

\u800c\u8fd9\u573a Campaign \u4e5f\u5e76\u4e0d\u6b62\u4e8e\u751f\u6210\u4e00\u5f20\u300c\u56fd\u5bb6\u961f\u53d1\u8272\u300d\u7167\u7247\u3002OpenAI \u987a\u52bf\u5c06 ChatGPT \u6253\u9020\u6210\u4e16\u754c\u676f\u671f\u95f4\u7684 AI \u52a9\u624b\uff0c\u7528\u6237\u4e0d\u4ec5\u53ef\u4ee5\u751f\u6210\u56fe\u7247\uff0c\u8fd8\u80fd\u67e5\u8be2\u8d5b\u7a0b\u3001\u4e86\u89e3\u7403\u961f\u9635\u5bb9\u3001\u9884\u6d4b\u6bd4\u8d5b\u7ed3\u679c\uff0c\u751a\u81f3\u89c4\u5212\u81ea\u5df1\u7684\u89c2\u8d5b\u884c\u7a0b\u3002<\/p>\n\n

\u76f8\u6bd4\u5f3a\u8c03 AI \u7684\u6280\u672f\u80fd\u529b\uff0cOpenAI \u66f4\u5e0c\u671b\u4f20\u9012\u4e00\u4e2a\u7b80\u5355\u7684\u4fe1\u606f\uff1aChatGPT \u5e76\u4e0d\u662f\u4e00\u4e2a\u590d\u6742\u7684\u79d1\u6280\u4ea7\u54c1\uff0c\u800c\u662f\u4e00\u4e2a\u65e2\u5b9e\u7528\u53c8\u6709\u8da3\u3001\u80fd\u591f\u81ea\u7136\u878d\u5165\u4e16\u754c\u676f\u89c2\u8d5b\u4f53\u9a8c\u7684\u65e5\u5e38\u5de5\u5177\u3002<\/p>\n\n

\"\"<\/figure>\n\n
\u25b2 \u56fe\u7247\u6765\u6e90: <\/em>OpenAI Instagram<\/h6>\n\n

3. Heinz \u4ea8\u6c0f: \u4e16\u754c\u676f\u7cfb\u7edf\u7684Bug\u88ab\u73a9\u513f\u660e\u767d\u4e86<\/strong><\/h4>\n\n

\u4e0d\u7ed9\u9732\u51faLogo\uff1f\u4e0d\u6210\u95ee\u9898\u3002<\/strong><\/p>\n\n

\u4eca\u5e74\u7684\u4e16\u754c\u676f\uff0c\u56fd\u9645\u8db3\u8054\uff08FIFA\uff09\u4e25\u683c\u6267\u884c \u201c\u6d01\u51c0\u7403\u573a\u201d\uff08Clean Stadium\uff09\u89c4\u5b9a\uff0c\u53ea\u6709\u5b98\u65b9\u8d5e\u52a9\u5546\u7684\u54c1\u724c\u6807\u8bc6\u624d\u80fd\u5728\u4e16\u754c\u676f\u6bd4\u8d5b\u671f\u95f4\u7684\u573a\u9986\u5185\u5916\u9732\u51fa\u3002<\/p>\n\n

\u4efb\u4f55\u672a\u8d2d\u4e70\u8d5e\u52a9\u6743\u76ca\u7684\u54c1\u724cLogo\uff08\u5305\u62ec\u573a\u9986\u8d5e\u52a9\u5546\u3001\u7403\u573a\u5e7f\u544a\u724c\u3001\u5ea7\u6905\u914d\u8272\u751a\u81f3\u9910\u996e\u644a\u4f4d\u7684\u6807\u8bc6\uff09\u90fd\u5fc5\u987b\u88ab\u79fb\u9664\u3001\u906e\u76d6\u6216\u6d82\u62b9\u3002 <\/p>\n\n

\u5bf9\u4e8e\u5927\u90e8\u5206\u54c1\u724c\u800c\u8a00\uff0c\u5ba3\u53d1\u53ef\u80fd\u6b62\u6b65\u4e8e\u6b64\u3002 <\/p>\n\n

\u6700\u4f1a\u73a9\u513f\u6897\u7684\u54c1\u724c Heinz \u4ea8\u6c0f\uff0c\u5f3a\u52bf\u63a8\u51fa\u4e86\u201cLogo\u5f3a\u5236\u6253\u7801\u201d\u7684\u4e16\u754c\u676f\u9650\u5b9a\u6b3e\u3002<\/strong><\/p>\n\n

\"\"<\/figure>\n\n
\u25b2 \u56fe\u7247\u6765\u6e90\uff1a<\/em>Heinz Instagram<\/h6>\n\n

\u4e0e\u6b64\u540c\u65f6\uff0cHeinz\u66f4\u662f\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5999\u8bed\u8fde\u73e0\u5927\u8086\u8c03\u4f83\u6b64\u9879\u89c4\u5b9a\uff0c\u501f\u673a\u5ba3\u53d1\uff0c\u5438\u5f15\u4e86\u5927\u91cf\u7403\u8ff7\u548c\u7f51\u53cb\u7684\u5173\u6ce8\u4e0e\u8ba8\u8bba\u3002<\/p>\n\n

\u540c\u6837\u6df1\u53d7\u6b64\u5bb3\u7684\u5176\u4ed6\u54c1\u724c\uff0c\u6bd4\u5982 Levis\uff0cBeatsbyDre \u7b49\uff0c\u4e5f\u7eb7\u7eb7\u52a0\u5165\u8ba8\u8bba\u3002 <\/p>\n\n

\u5bf9\u4e8e Heinz \u4ea8\u6c0f\u6765\u8bf4\uff0c\u521b\u610f\u4ece\u6765\u6ca1\u6709\u9650\u5236\u3002<\/strong><\/p>\n\n

\"\"<\/figure>\n\n
\u25b2 \u56fe\u7247\u6765\u6e90\uff1a<\/em>Heinz Instagram<\/h6>\n","protected":false},"excerpt":{"rendered":"

\u6ca1\u80fd\u62a2\u5230\u6885\u897f\uff0c\u5374\u62cd\u51fa\u4e86\u6700\u597d\u73a9\u7684\u5e7f\u544a <\/p>\n","protected":false},"author":8,"featured_media":11931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-11928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cn"],"acf":[],"_links":{"self":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts\/11928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/comments?post=11928"}],"version-history":[{"count":5,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts\/11928\/revisions"}],"predecessor-version":[{"id":11962,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/posts\/11928\/revisions\/11962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/media\/11931"}],"wp:attachment":[{"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/media?parent=11928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/categories?post=11928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naturality.io\/cn\/wp-json\/wp\/v2\/tags?post=11928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}